Adspy

Save time with AI-powered ad cloning.

Story

Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.

Story

Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.

Investors

Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.

Investors

Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.

Team

From Google, Facebook, Snap, Pinterest, Hulu, Tesla, & more.

Team

Google, Facebook, Pinterest, & more.

Examples

See ads created with Icon (B-roll + voiceover, UGC + B-roll cuts).

Examples

See ads created with Icon.

Clone winning ads from top brands into Admaker

Stop coming up with ads from scratch or going through ad libraries by hand.

Instead, we'll detect winning ads from top brands using filters you set set. Available filters include similar product (competitive), time running (2+ weeks), like to comment ratio (10:1+), & more.

Detected winning ads can then be cloned into Admaker.

Replaces Foreplay ($99/month + $20/user), AdSpy ($149/month)

Clone winning ads from top brands into Admaker

Stop coming up with ads from scratch or going through ad libraries by hand.

Instead, we'll detect winning ads from top brands using filters you set set. Available filters include similar product (competitive), time running (2+ weeks), like to comment ratio (10:1+), & more.

Detected winning ads can then be cloned into Admaker.

Replaces Foreplay ($99/month + $20/user), AdSpy ($149/month)

What they're saying

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without the production headache."

Maneet Khaira

CEO, Backbone

"Going from scripts to finished ads was a mountain of manual work. Icon handles everything from video matching to platform uploads with a few clicks."

Tim Chen

CEO, Dog Is Human

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without the production headache."

Maneet Khaira

CEO, Backbone

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

Features

Win detection

Save time by using Icon to detect winning ads.

You can narrow down winning ads with filters like: specific brands (e.g. competitive), time running (2+ weeks), like to comment ratio (10:1+), & more.

Ad cloning

Increase creative volume with AI-powered ad cloning.

We'll clone an ad using your videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Story

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Hi, I'm Kennan!

Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).

Reality hit at the end of high school: I needed to support myself so I taught myself to code. I quickly fell in love with it, started skipping class to work, and dropped out after a year of college to join Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to transform advertising (hence Icon & building the first AI Admaker).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Hi, I'm Kennan!

Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).

Other products

Admaker(replaces CapCut, Premiere)

Create winning ads in minutes.

Helps with scriptwriting, script-to-video matching (for every shot), B-roll cutting, long form to ad, competitor ad cloning, video creation, permutations, voiceovers, captions, music, analytics, ad auto-uploading, & more.

Replaces CapCut ($7.99/month), Premiere ($54.99/month)

Ads Manager
(replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Creative Library
(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Videos are used as building blocks for AI-generated ads in Admaker.

Replaces Recharm ($500-3K/month), Air ($600-$2K/month)

Creative Analytics
(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

UGC Creators
(replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

Team

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Yunyu Lin

Founding Board Member

Head of AI at Ramp.

Previously: CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, YC S20, Duke (Dropout).

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Yunyu Lin

Founding Board Member

Head of AI at Ramp.

Previously: CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, YC S20, Duke (Dropout).

Kevin Jin

Engineering

Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.

Max Sidebotham

Engineering

Previously: CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Investors

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Roman Khan

Icon Investor

President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.

Ron Shah

Icon Investor

CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Team

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Yunyu Lin

Founding Board Member

Head of AI at Ramp.

Previously: CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, YC S20, Duke (Dropout).

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Yunyu Lin

Founding Board Member

Head of AI at Ramp.

Previously: CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, YC S20, Duke (Dropout).

Kevin Jin

Engineering

Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.

Max Sidebotham

Engineering

Previously: CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Us vs. them

Products

Others

Admaker

(replaces CapCut, Premiere)

Create winning ads in minutes.

Replaces CapCut ($7.99/month), Premiere ($54.99/month)

Adspy

(replaces Foreplay, AdSpy)

Save time with AI-powered ad cloning.

Replaces Foreplay ($99/month + $20/user), AdSpy ($149/month)

Ads Manager

(replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Creative Library

(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Replaces Recharm ($500-3K/month), Air ($600-$2K/month)

Creative Analytics

(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

UGC Creators

(replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

Others

Products

Admaker (replaces CapCut, Premiere)

Create winning ads in minutes.

Replaces CapCut ($7.99/month), Premiere ($54.99/month)

Adspy (replaces Foreplay, AdSpy)

Save time with AI-powered ad cloning.

Replaces Foreplay ($99/month + $20/user), AdSpy ($149/month)

Ads Manager (replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Creative Library (replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Replaces Recharm ($500-3K/month), Air ($600-$2K/month)

Creative Analytics (replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

UGC Creators (replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

Explore more

Story

Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.

Story

Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.

Investors

Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.

Investors

Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.

Team

From Google, Facebook, Snap, Pinterest, Hulu, Tesla, & more.

Team

Google, Facebook, Pinterest, & more.

Examples

See ads created with Icon (B-roll + voiceover, UGC + B-roll cuts).

Examples

See ads created with Icon.

Case studies & interviews.

Blog

Case studies & interviews.

Careers

Based in NYC. In-person only.

Careers

Based in NYC. In-person only.

Adspy

Clone winning ads from top brands into Admaker

Clone winning ads from top brands into Admaker

What they're saying

Ron Shah

Maneet Khaira

Tim Chen

Ron Shah

Maneet Khaira

Ron Shah

Features

Story

Kennan Davison

Kennan Davison

Other products

Team

Kennan Davison

Yunyu Lin

Kennan Davison

Yunyu Lin

Kevin Jin

Max Sidebotham

Kennan Davison

Investors

Founders Fund

Eric Nam

Founders Fund

Eric Nam

Roman Khan

Ron Shah

Founders Fund

Team

Kennan Davison

Yunyu Lin

Kennan Davison

Yunyu Lin

Kevin Jin

Max Sidebotham

Kennan Davison

Us vs. themSee full comparison

Others

Others

Explore more

Ready to create winning ads in minutes?

Us vs. them