Investors

Founders Fund

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Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Ron Shah

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CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.

Roman Khan

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President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.

Eric Glyman

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CEO, Co-founder at Ramp ($7.6B).

Previously: CEO, Co-founder at Paribus (acquired by Capital One), Y Combinator S15, Harvard.

Zach Frankel

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Karim Atiyeh

Icon Investor

CTO, Co-founder at Ramp ($7.6B).

Previously: CTO, Co-founder at Paribus (acquired by Capital One), Y Combinator S15, Harvard.

Scott Wu

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CEO, Co-founder at Cognition (Devin).

Previously: CTO, Co-founder at Lunchclub, Addepar, Harvard.

Walden Yan

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Co-founder at Cognition (Devin).

Previously: Harvard.

Demi Guo

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CEO, Co-founder @Pika.

Previously: Stanford, Facebook (FAIR), Harvard.

Mark Chen

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SVP of Research at OpenAI.

Previously: Jane Street, Microsoft, MIT.

Max Altman

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Managing Partner, Co-founder at Saga Ventures.

Previously: Duke.

Kevin Hartz

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Managing Partner, Co-founder at A* Ventures.

Previously: CEO, Co-founder at Eventbrite (NYSE: EB), Founders Fund, CEO, Co-founder at Xoom, Stanford.

David Petersen

Icon Investor

Co-founder at Flexport ($8B).

Previously: CEO, Co-founder BuildZoom, Y Combinator W13.

Eric Wei

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Co-CEO, Co-founder at Karat Financial.

Previously: Instagram, Facebook, McKinsey, Y Combinator W20, Harvard.

Will Kim

Icon Investor

Co-CEO, Co-founder at Karat Financial.

Previously: Palantir, Goldman, Y Combinator W20, Stanford.

Alexandra Botez

Icon Investor

Pro Chess & Poker Player.

Previously: Y Combinator W18, Stanford.

Jayendra Jog

Icon Investor

CTO, Co-founder at Sei ($3B).

Previously: Robinhood, Pinterest, Facebook, UCLA.

Jimmy Kim

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CIO, Founder at Sendlane.

Tomer Tagrin

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CEO, Co-founder at Yotpo ($1.4B).

Matteo Franceschetti

Icon Investor

CEO, Co-founder at Eight Sleep.

Previously: Y Combinator S15.

Kevin Lee

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CEO, Co-founder at immi.

Previously: Pear VC, Berkeley.

Sara Du

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CEO, Co-founder at Alloy Automation.

Previously: Y Combinator W20, Snap.

Justin Mares

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CEO, Co-founder at TrueMed.

Previously: CEO, Founder at Kettle & Fire, CEO, Co-founder at Surely Wines, CEO, Co-founder at Perfect Keto.

Ash Melwani

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CMO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.

Lisa Popovici

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CMO, Co-founder at Siena AI.

Previously: CMO, Co-founder at Cartloop, COO, Co-founder at Relevon.

Nick Shackelford

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CRO, Co-founder at Structured, Partner at BREZ, CRO, Co-founder at Konstant Kreative, CRO, Co-founder at GeekOut Events.

Steph Liu

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CEO, Founder at Levitate Foundry.

Previously: Vayner Commerce, Berkeley.

Danielle Cohen-Shohet

Icon Investor

CEO, Founder at GlossGenius.

Previously: Princeton.

Jason Wong

Icon Investor

CEO, Founder at Paking Duck, Founder at Pughaus, Founder at Doe Lashes.

Previously: Berkeley.

Roger Beaman

Icon Investor

CEO, Co-founder at Novel.

Previously: CEO, Founder at Smartrr.

Yacine Sibous

Icon Investor

CEO, Co-founder at Parker.

Previously: Y Combinator W19.

Martin Mrozowski

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Growth (Founding Team) at Parker.

Greg Dalby

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SVP Omnichannel at Milk Bar.

Adam Gillman

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President, Co-founder at Hiya Health.

Ben Braverman

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Managing Partner, Co-founder at Saga Ventures.

Previously: CRO at Flexport.

Thomson Nguyen

Icon Investor

Managing Partner, Co-founder at Saga Ventures.

Previously: CEO, Founder at Nearside, CEO, Founder at Framed Data, Y Combinator W14, Berkeley.

Kevin Miller

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CEO, Founder at GR0.

Previously: Opendoor, Google.

Jess Cervellon

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Founder at Open Late Collective.

Previously: Feastables.

Stuart Chaney

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CEO, Founder at Rivo.

Brian Tu

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CRO at DCL Logistics.

Previously: Medium.

Dave Tu

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President at DCL Logistics.

Darwish Gani

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CEO, Co-founder at Openborder, Co-founder at Pangaea, Co-founder at Lumin Skin, Co-founder at Horizons School of Technology.

Dan Greenberg

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CRO at MSCHF.

Akshaya Dinesh

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CEO, Founder at Spellbound.

Ankit Patel

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CBO, Co-founder at Obvi, Co-founder at Chew On This, Managing Partner at Gaas for SaaS.

Harry Singh

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Growth at Obvi, Operator at Chew On This, Managing Partner at Gaas for SaaS.

Shabir Nudrat

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Managing Partner at Obvi, Managing Partner at Chew On This, Managing Partner at Gaas for SaaS.

Michael True

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CEO, Co-founder at Prescient AI.

Feifan Wang

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CEO, Founder at Source Medium.

Previously: Resident.

Dan LeBlanc

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CEO, Co-founder at Daasity.

Varun Kundra

Icon Investor

Co-founder at Aftersell (acquired by Rokt).

Armon Shokravi

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Co-founder at Aftersell (acquired by Rokt).

Ben Sharf

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CEO, Co-founder at Platter, Co-host at Turning Pro.

Justin Donovan

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CEO, Co-founder at Reprally.

Adrian Alfieri

Icon Investor

CEO, Founder at Verbatim. Co-host at Turning Pro, Advisor at Melitas.

Previously: The Proof.

Story

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Hi there, I'm Kennan!

Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M+ players globally).

Despite this, I needed to support myself so I went to college and started learning to code. Coding came naturally (especially with 100 hour weeks) and I was soon skipping class to work at places like Hulu and Wieden+Kennedy (ad agency). Realizing that being paid to work full-time (vs. paying to go to school) sounded quite nice, I dropped out after 1 year and joined Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In just 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to help brands bring their stories to life exponentially faster and make marketing much better (hence Icon).

I love learning how we can help better. Feel free to reach out anytime at kennan@icon.me.

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Hi there, I'm Kennan!

Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M+ players globally).

With advancements in generative AI (video specifically), I saw an opportunity to help brands bring their stories to life exponentially faster and make marketing much better (hence Icon).

I love learning how we can help better. Feel free to reach out anytime at kennan@icon.me.

Team

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Yunyu Lin

Founding Board Member

Head of AI at Ramp.

Previously: CEO, Co-founder at Cohere (acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).

Kevin Jin

Engineering

Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.

Max Sidebotham

Engineering

Previously: CTO, Co-founder at Tare, Skio, Robinhood.

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Yunyu Lin

Founding Board Member

Head of AI at Ramp.

Previously: CEO, Co-founder at Cohere (acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).

Kevin Jin

Engineering

Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.

What they're saying

"Manual ad creation was limiting our testing potential. Icon's swipe system lets us scale to thousands of variants without the production headache."

Maneet Khaira

CEO, Backbone

"Scaling our ad creative seemed impossible until Icon. Now we swipe through AI-generated combinations and launch instantly across all platforms."

Ron Shah

CEO, Obvi

"Going from scripts to finished ads was a mountain of manual work. Icon handles everything from video matching to platform uploads with a single swipe."

Tim Chen

CEO, Dog Is Human

"Manual ad creation was limiting our testing potential. Icon's swipe system lets us scale to thousands of variants without the production headache."

Maneet Khaira

CEO, Backbone

"Scaling our ad creative seemed impossible until Icon. Now we swipe through AI-generated combinations and launch instantly across all platforms."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon's swipe system lets us scale to thousands of variants without the production headache."

Maneet Khaira

CEO, Backbone

Products

Admaker(replaces CapCut, Adobe Premiere)

Swipe right or left on AI-generated ads made from videos in your Creative Library.

Uses AI for scriptwriting, script-to-shot matching, permutations, voiceovers, captions, music, & more.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Admaker

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Swipe right or left on AI-generated ads made from videos in your Creative Library.

Uses AI for scriptwriting, script-to-shot matching, permutations, voiceovers, captions, music, & more.

Autopilot
(replaces Ad Managers)

Swipe to launch AI-generated ads automatically on all channels (Meta, TikTok).

Replaces Ad Managers (direct use)

Autopilot

Replaces Ad Managers (direct use)

Swipe to launch AI-generated ads automatically on all channels (Meta, TikTok).

Adspy
(replaces AdSpy, Foreplay)

Use winning ads from top brands to inspire AI-generated ads in Admaker.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Adspy

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Use winning ads from top brands to inspire AI-generated ads in Admaker.

Creative Library
(replaces Recharm, Air)

Store, tag, create, & split videos with AI.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Library

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Store, tag, create, & split videos with AI.

Creative Analytics
(replaces Motion)

See which ads are winning to inform AI-generated ads in Admaker.

Replaces Motion ($1K-$10K/month)

Creative Analytics

Replaces Motion ($1K-$10K/month)

See which ads are winning to inform AI-generated ads in Admaker.

UGC
(replaces Billo)

Get AI-generated UGC videos for your Creative Library.

Replaces Billo ($99/video)

UGC

Replaces Billo ($99/video)

Get AI-generated UGC videos for your Creative Library.

Why us

Track record of things that can't be faked

Icon is the best team helping brands get winning ads with AI.

Our CEO/Founder (who is writing this, sorry for writing in 3rd person) brings experience from Skio, Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends (Top 200 North America, 100M+ players globally), & Y Combinator S20 (solo founder).

At Skio (subscription management software for brands on Shopify), he was CEO/Founder of the company from 2021 to 2024 helping grow revenue from $0 to $10M+ ARR in 3 years (w/ 90% margins) and a team of 50 (on $8.4M raised). Skio is profitable and still growing >100% YoY.

Our tech investors include Peter Thiel's Founders Fund, Kevin Hartz (A*, Eventbrite), Max Altman (Saga), Alex Botez (Chess), as well as founders & executives of OpenAI, Ramp, Flexport, Pika, Karat, & Cognition.

Our D2C investors include Ron Shah & Ash Melvani (Obvi), Roman Khan, Nick Shackelford, Jimmy Kim (Sendlane), Kevin Lee (Immi), Justin Mares (Kettle & Fire), Steph Liu (Levitate), Sara Du (Alloy), Jason Wong, as well as founders of Eight Sleep, Yotpo, Siena AI, Replo, Novel, Parker, GR0, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, Daasity, & more.

Our team has also worked with 1000+ brands like Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, Bulletproof, 100 Thieves, Vega, KOS, KITSCH, True Botanicals, mindbodygreen, Transparent Labs, GHOST, Wild One, OpenStore, The Nue Co., Immi, DRMTLGY, Boba Tea Protein, KraveBeauty, Glamnetic, Doe Lashes, Magic Mind, Remedy Organics, & Siete Foods.

Focused on helping brands get winning ads

Icon is focused on helping brands get winning ads vs. also juggling the underlying AI tech.

We believe our approach is fundamentally better because we're free to choose the best technology partner for a specific job.

To illustrate this, maybe one AI-video partner specializes in face closeups while another partner specializes in body movements (where face doesn't matter as much).

If we built all underlying technology in-house, it would create a fundamental conflict of interest where we can't offer a competitor's tool (that might be better) without losing revenue.

Us vs. them

Products

Other options

Admaker (replaces CapCut, Adobe Premiere)

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Swipe right or left on AI-generated ads made from videos in your Creative Library.

Autopilot (replaces Ad Managers)

Replaces Ad Managers (direct use)

Swipe to launch AI-generated ads automatically on all channels (Meta, TikTok).

Adspy (replaces Foreplay, AdSpy)

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Use winning ads from top brands to inspire AI-generated ads in Admaker.

Creative Library (replaces Recharm, Air)

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Store, tag, get, & split videos with AI.

Creative Analytics (replaces Motion)

Replaces Motion ($1K-$10K/month)

See which ads are winning to inform AI-generated ads in Admaker.

UGC (replaces Billo)

Replaces Billo ($99/video)

Get AI-generated UGC videos for your Creative Library.

Other options

Products

Admaker (replaces CapCut, Adobe Premiere)

Swipe right or left on AI-generated ads made from videos in your Creative Library.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Autopilot (replaces Ad Managers)

Swipe to launch AI-generated ads automatically on all channels (Meta, TikTok).

Replaces Ad Managers (direct use)

Adspy (replaces Foreplay, AdSpy)

Use winning ads from top brands to inspire AI-generated ads in Admaker.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Creative Library (replaces Recharm, Air)

Store, tag, get, & split videos with AI.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Analytics (replaces Motion)

See which ads are winning to inform AI-generated ads in Admaker.

Replaces Motion ($1K-$10K/month)

UGC (replaces Billo)

Get AI-generated UGC videos for your Creative Library.

Replaces Billo ($99/video)