Icon vs. Recharm
Brainstorming 100 unique, 40-second scripts is painful.
Manually matching 20 clips (from your 10,000-video library) to each shot in your 100 unique scripts is even more painful.
Creating 10 permutations of each of the 100 ads (for A/B testing) is maximum pain.
Now imagine voiceovers, captions, music, & manually uploading all 1,000 ads to Meta & TikTok on top of this.
Products for scriptwriting (ChatGPT), competitor research (Foreplay), creative storage (Recharm, Air), editing (CapCut), creative analytics (Motion), & video production (Billo) exist, but they're not built for admaking (or just built badly).
Icon solves this with the first AI Admaker.
AI Admaker helps with scriptwriting, ad research, video creation, script-to-shot matching, permutations, voiceovers, captions, music, analytics, ad auto-launching, & more.
What they're saying
Ron Shah
Maneet Khaira
Tim Chen
Ron Shah
Maneet Khaira
Ron Shah
Products
Create winning ads in minutes.
Uses AI for scriptwriting (AdGPT), video creation (A-roll, B-roll, UGC), script-to-shot matching (existing & AI-generated videos), permutations, voiceovers, captions, music, & more.
Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)
Story
Kennan Davison
Founders Fund
Ron Shah
Roman Khan
Founders Fund
Ron Shah
Kennan Davison
Yunyu Lin
Kevin Jin
Max Sidebotham
Joseph Ma
Abhi Upadhyay
Kennan Davison
Yunyu Lin
Why us
Track record of things that can't be faked
Icon is the best team helping brands create winning ads in minutes.
Our CEO/Founder (who is writing this, sorry for writing in 3rd person) brings experience from Skio, Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends (Top 200 North America, 100M+ players globally), & Y Combinator S20 (solo founder).
At Skio (subscription management software for brands on Shopify), he was CEO/Founder of the company from 2021 to 2024 helping grow revenue from $0 to $10M+ ARR in 3 years (w/ 90% margins) and a team of 50 (on $8.4M raised). Skio is profitable and still growing >100% YoY.
Our tech investors include Peter Thiel's Founders Fund, Eric Nam (K-Pop), Alex Botez (Chess), Reilly Opelka (Tennis), Max Altman (Saga), Kevin Hartz (A*, Eventbrite), & execs of OpenAI, Ramp, Flexport, Cognition, & Pika.
Our D2C investors include Ron Shah & Ash Melvani (Obvi), Roman Khan, Nick Shackelford, Jimmy Kim (Sendlane), Kevin Lee (Immi), Justin Mares (Kettle & Fire), Steph Liu (Levitate), Jason Wong, as well as founders of Eight Sleep, Yotpo, Siena AI, Replo, Novel, Parker, GR0, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, Daasity, & more.
Our team has also worked with 1000+ brands like Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, Bulletproof, 100 Thieves, Vega, KOS, KITSCH, True Botanicals, mindbodygreen, Transparent Labs, GHOST, Wild One, OpenStore, The Nue Co., Immi, DRMTLGY, Boba Tea Protein, KraveBeauty, Glamnetic, Doe Lashes, Magic Mind, Remedy Organics, & Siete Foods.
Focused on building the AI Admaker
Icon is focused on building the AI Admaker vs. also juggling the underlying AI tech.
We believe our approach is fundamentally better because we're free to choose the best technology partner for a specific job.
To illustrate this, maybe one AI-video partner specializes in face closeups while another partner specializes in body movements (where face doesn't matter as much).
If we built all underlying technology in-house, it would create a fundamental conflict of interest where we can't offer a competitor's tool (that might be better) without losing revenue.