Icon

Pricing

Standard

$1000/month platform fee
(month-to-month, includes whiteglove onboarding, support, & more)
$10-$50 per video
(AI model processing, creative labelling, suggested AI creatives, & more)
Create winning influencer ads with AI
Partner with the right creators faster
(comes with Meta whitelisting)
Turn 1 video into 20 videos with AI
Find winning ads by A/B testing messaging

Custom

Design a custom package — available for businesses with large creative volume or unique business models.
Volume discounts
Prioritized features on roadmap
Access to emergency support team
Dedicated Merchant Success Manager with personalized recommendations
ObviBackboneHiyaImmiMilaKitsch
info

How it works

Partner with the right creators faster

Take the guesswork out of choosing which creators to partner with.

Match with the best creators for your brand using key signals (e.g. follower count, engagement rate, audience demographics matching target customers).

You can also bring your own creators (BYOC).

Ads are whitelisted so that Meta's algorithm shows creator ads to their audiences (seeing a creator you follow recommend a product is more compelling versus someone random).

Whitelisted ads are the "sponsored" posts you see from creators in your Instagram feed. Also known as darkposts, they do not show up on a creator's profile.

Partner with the right creators faster

Turn 1 video into 20 videos with AI

No more waiting weeks for creators to make videos.

Take 1 perfect source video from a creator and instantly turn it into many videos.

All videos are approved (or rejected) by creators.

AI-generated audio is powered by OpenAI Voice Engine (which we have exclusive access to).

[Coming soon] AI-generated B-roll. Type text ("Bloom Nutrition's Greens being scooped into tall glass") and get video back. For now, upload existing B-roll to have it automatically woven into videos.

Turn 1 video into 20 videos with AI

Find winning ads by A/B testing messaging

Being bottlenecked by content creation is a thing of the past.

With instantly generated videos, you can A/B test your hook, story, & call-to-action to find the best messaging and improve ad performance.

Find winning ads by A/B testing messaging

What they're saying

Backbone
"Choosing creators can be slow and uncertain. Icon uses key signals to connect you with the right creators faster."
Maneet Khaira

Maneet Khaira

CEO, Backbone
"Partnering with the right brands can be difficult. Icon matches you with brands that match your following, resulting in more repeat deals."
Alexandra Botez

Alexandra Botez

Pro Chess & Poker Player
@missbotez (4.7M followers)

Story

Kennan Davison

Kennan Davison

CEO, Founder
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).
Previously: Pinterest, Hulu, League of Legends Challenger (Top 200 North America), Y Combinator S20, Columbia (dropout).
Hi there, I'm Kennan!
Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M players globally).
Despite this, I needed to support myself so I went to college and started learning to code. I soon realized being paid to work full-time (vs. paying to go to school) sounded quite nice, leading me to drop out after 1 year and join Pinterest.
After this, I started a company called Skio which does subscription management software for brands on Shopify. In just 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.
With advancements in generative AI (video specifically), I saw an opportunity to help brands & creators bring their stories to life exponentially faster and make marketing much better (hence Icon).
I love learning how we can help better. Feel free to reach out anytime at kennan@icon.me.
Founders Fund

Founders Fund

Icon Investor
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.
Ron Shah

Ron Shah

Icon Investor
Ron Shah
Ron Shah
Ron Shah
CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.
Roman Khan

Roman Khan

Icon Investor
Roman Khan
Roman Khan
Roman Khan
Roman Khan
Roman Khan
President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.

Ready to create winning influencer ads with AI?