Pricing
Standard
$1000/month platform fee
Month-to-month, includes whiteglove onboarding & more
$10-$50 per video
Covers AI model processing
Create winning influencer ads with AI
Partner with the right creators faster
Comes with Meta whitelisting
Turn 1 video into 20 videos with AI
Find winning ads by A/B testing messaging
Platform (what's included)
Creator Marketplace (replaces Billo)
Partner with creators and create AI-generated videos of them (with their permission) for your Creator Library
Creative Library (replaces Google Drive, Frame, Air, Recharm)
Use AI to automatically classify & organize videos, turn text to video (B-roll/A-roll), split full ads into video clips (to use as building blocks), & more
Admaker (for Marketers, Creative Strategists, Editors, Producers)
Enter scripts + get suggested creative to layer on top (uses videos from Creative Library), turn winning ads into templates, generate 20 hook permutations for A/B testing, & more
Creative Analytics (replaces Motion)
See which ads are winning & why and use this to inform your next Admaker iteration ("suggested AI-generated videos")
Ad Monitor (replaces Foreplay)
Monitor & auto-add competitor ads to your Creative Library (e.g. if a competitor has been running an ad for more than 30 days, add it to your Creative Library)
How it works
.png){kind=icon}
Partner with the right creators faster
Take the guesswork out of choosing which creators to partner with.
Match with the best creators for your brand using key signals (e.g. follower count, engagement rate, audience demographics matching target customers).
You can also bring your own creators (BYOC).
Ads are whitelisted so that Meta's algorithm shows creator ads to their audiences (seeing a creator you follow recommend a product is more compelling versus someone random).
Whitelisted ads are the "sponsored" posts you see from creators in your Instagram feed. Also known as darkposts, they do not show up on a creator's profile.
.png){kind=icon}
Turn 1 video into 20 videos with AI
No more waiting weeks for creators to make videos.
Take 1 perfect source video from a creator and instantly turn it into many videos.
All videos are approved (or rejected) by creators.
AI-generated audio is powered by OpenAI Voice Engine (which we have exclusive access to).
[Coming soon] AI-generated B-roll. Type text ("Bloom Nutrition's Greens being scooped into tall glass") and get video back. For now, upload existing B-roll to have it automatically woven into videos.
.png){kind=icon}
Find winning ads by A/B testing messaging
Being bottlenecked by content creation is a thing of the past.
With instantly generated videos, you can A/B test your hook, story, & call-to-action to find the best messaging and improve ad performance.
What they're saying
"Choosing creators can be slow and uncertain. Icon uses key signals to connect you with the right creators faster."
Maneet Khaira
CEO, Backbone
"Manually recording video variants is time-consuming. Icon instantly generates hundreds of variations from a single source video."
Ron Shah
CEO, Obvi
"Slow content creation limits A/B testing. Icon enables rapid generation and testing of messaging for peak performance."
Tim Chen
CEO, Dog Is Human
"Partnering with the right brands can be difficult. Icon matches you with brands that match your following, resulting in more repeat deals."
Alexandra Botez
Pro Chess & Poker Player
@missbotez (4.7M followers)
"Endless reshoots waste time. With Icon, record once and instantly generate AI-generated endorsement videos, saving time and ensuring consistency."
Fred Liu
Lifestyle Creator
@asxpliu (3.3M followers)
"It's hard finding time to do brand deals. Icon solves this by allowing you to instantly create AI-generated endorsement videos."
Reilly Opelka
Pro Tennis Player
@reillyopelka (98K followers)
"Choosing creators can be slow and uncertain. Icon uses key signals to connect you with the right creators faster."
Maneet Khaira
CEO, Backbone
"Manually recording video variants is time-consuming. Icon instantly generates hundreds of variations from a single source video."
Ron Shah
CEO, Obvi
"Partnering with the right brands can be difficult. Icon matches you with brands that match your following, resulting in more repeat deals."
Alexandra Botez
Pro Chess & Poker Player
@missbotez (4.7M followers)
"Endless reshoots waste time. With Icon, record once and instantly generate AI-generated endorsement videos, saving time and ensuring consistency."
Fred Liu
Lifestyle Creator
@asxpliu (3.3M followers)
"Choosing creators can be slow and uncertain. Icon uses key signals to connect you with the right creators faster."
Maneet Khaira
CEO, Backbone
"Partnering with the right brands can be difficult. Icon matches you with brands that match your following, resulting in more repeat deals."
Alexandra Botez
Pro Chess & Poker Player
@missbotez (4.7M followers)
Us vs. them
Other options
Generative AI
AI-generated videos with creators holding your product
vs. holding nothing
AI-generated audio powered by OpenAI Voice Engine
vs. ElevenLabs
Bring your own creator or partner with creators
vs. only stock models
Platform
Creator Marketplace (replaces Billo)
Partner with creators and create AI-generated videos of them (with their permission) for your Creator Library
Creative Library (replaces Google Drive, Frame, Air, Recharm)
Use AI to automatically classify & organize videos, turn text to video (B-roll/A-roll), split full ads into video clips (to use as building blocks), & more
Admaker (for Marketers, Creative Strategists, Editors, Producers)
Enter scripts + get suggested creative to layer on top (uses videos from Creative Library), turn winning ads into templates, generate 20 hook permutations for A/B testing, & more
Creative Analytics (replaces Motion)
See which ads are winning & why and use this to inform your next Admaker iteration ("suggested AI-generated videos")
Ad Monitor (replaces Foreplay)
Monitor & auto-add competitor ads to your Creative Library (e.g. if a competitor has been running an ad for more than 30 days, add it to your Creative Library)
Misc.
Integrations for brands on Shopify
Shopify, Klaviyo, Triple Whale, Northbeam, Amazon, & more
GraphQL & REST API support
For developers, custom integrations, & more
Fundamentals
Tier 1 Engineering Team (helps us build the best product)
vs. overseas contractors with no equity
Tier 1 Tech Investors (helps us hire a Tier 1 Engineering Team)
Funded by Peter Thiel's Founders Fund, Eric Wei & Will Kim (Karat), Alex Botez (Chess), Kevin Hartz (A*, Eventbrite), Max Altman (Saga), Reilly Opelka (Tennis), as well as founders & executives of OpenAI, Ramp, Flexport, Pika, & Cognition (Devin)
Technical CEO/Founder (helps us hire a Tier 1 Engineering Team)
vs. CEO with no engineering background who can't evaluate engineers
Tier 1 Ecommerce Investors (helps us get the best customer feedback)
Funded by Ron Shah & Ash Melvani (Obvi), Roman Khan, Nick Shackelford, Jimmy Kim (Sendlane), Kevin Lee (Immi), Justin Mares (Kettle & Fire), Steph Liu (Levitate), Sara Du (Alloy), Jason Wong, as well as founders of Eight Sleep, Yotpo, Siena AI, Replo, Novel, Parker, GR0, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, Daasity, & more
2nd time founder with 1st startup being >$10M ARR (helps us avoid growing pains)
Built Skio from $0 to $10M+ ARR in 3 years, profitable, team of 50, growing >100% YoY
2nd time founder in Ecommerce SaaS (helps us navigate ecommerce space)
CEO/Founder of Skio from 2021-2024 (subscription management software for brands on Shopify)
Story
Kennan Davison
CEO, Founder
CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).
Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America), Y Combinator S20, Columbia (transfer, dropout).
Hi there, I'm Kennan!
Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M players globally).
Despite this, I needed to support myself so I went to college and started learning to code. Coding came naturally (especially with 100 hour weeks) and I was soon skipping class to work at places like Hulu and Wieden+Kennedy (ad agency). Realizing that being paid to work full-time (vs. paying to go to school) sounded quite nice, I dropped out after 1 year and joined Pinterest.
After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In just 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.
With advancements in generative AI (video specifically), I saw an opportunity to help brands & creators bring their stories to life exponentially faster and make marketing much better (hence Icon).
I love learning how we can help better. Feel free to reach out anytime
at kennan@icon.me.
Founders Fund
Icon Investor
Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.
Ron Shah
Icon Investor
CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.
Roman Khan
Icon Investor
President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.
Founders Fund
Icon Investor
Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.
Ron Shah
Icon Investor
CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.
Kennan Davison
CEO, Founder
CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).
Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America), Y Combinator S20, Columbia (transfer, dropout).
Yunyu Lin
Founding Board Member
Head of AI at Ramp.
Previously: CEO, Co-founder at Cohere (acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).
Kevin Jin
Engineering
Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
Kennan Davison
CEO, Founder
CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).
Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America), Y Combinator S20, Columbia (transfer, dropout).
Yunyu Lin
Founding Board Member
Head of AI at Ramp.
Previously: CEO, Co-founder at Cohere (acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).