Pricing
Standard
$99/month platform fee
Month-to-month, no commitment
$10 per right-swiped ad
$3 per right-swiped ad with volume discounts
Create winning ads with AI
Swipe to launch AI-generated ads inspired by top brands.
Save $10K-$25K/month with our all-in-one AI Ads platform (see "Platform" section below)
Save $10K-$25K/month with our all-in-one AI Ads platform (see "Platform" section to the right)
Motion, Recharm, Foreplay, Billo, & Air are dead. Each of them have been cloned synergistically into Icon to get you AI-generated ads with the highest chance of winning.
Platform (what's included)
Admaker (replaces CapCut, Adobe Premiere)
Swipe right or left on AI-generated ads made from videos in your Creative Library.
Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)
Autopilot (replaces Ad Managers)
Swipe to launch AI-generated ads automatically on all channels (Meta, TikTok).
Replaces Ad Managers (direct use)
Adspy (replaces Foreplay, AdSpy)
Use winning ads from top brands to inspire AI-generated ads in Admaker.
Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)
Creative Library (replaces Recharm, Air)
Store, tag, get, & split videos with AI.
Replaces Recharm ($500-3K/month), Air ($250-$2K/month)
Creative Analytics (replaces Motion)
See which ads are winning to inform AI-generated ads in Admaker.
Replaces Motion ($1K-$10K/month)
UGC (replaces Billo)
Get AI-generated UGC videos for your Creative Library.
Replaces Billo ($99/video)
Platform (what's included)
Admaker (replaces CapCut, Adobe Premiere)
Swipe right or left on AI-generated ads made from videos in your Creative Library.
Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)
Autopilot (replaces Ad Managers)
Swipe to launch AI-generated ads automatically on all channels (Meta, TikTok).
Replaces Ad Managers (direct use)
Adspy (replaces Foreplay, AdSpy)
Use winning ads from top brands to inspire AI-generated ads in Admaker.
Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)
Creative Library (replaces Recharm, Air)
Store, tag, get, & split videos with AI.
Replaces Recharm ($500-3K/month), Air ($250-$2K/month)
Creative Analytics (replaces Motion)
See which ads are winning to inform AI-generated ads in Admaker.
Replaces Motion ($1K-$10K/month)
UGC (replaces Billo)
Get AI-generated UGC videos for your Creative Library.
Replaces Billo ($99/video)
How it works
Swipe to launch AI-generated ads
Brainstorming 100 unique, 40-second scripts is painful.
Manually matching 20 clips (from your 10,000-video library) to each shot in your 100 unique scripts is even more painful.
Creating 10 permutations of each of the 100 ads (for A/B testing) is maximum pain.
This writing is getting very long, but imagine voiceovers, captions, music, & manually uploading all 1,000 ads to Meta & TikTok on top of this.
Icon solves this: all you have to do is swipe right or left on AI-generated ads.
We handle scriptwriting, script-to-shot matching (using existing videos from Google Drive + AI-generated videos), permutations, voiceovers, captions, music, & more.
Swiping right will also automatically create ready-to-launch adsets across all channels (Meta, TikTok).
Connect data sources
Connect your video library (Google Drive, Dropbox, Air) & ad accounts (Meta, TikTok).
Videos from both of these will be imported as building blocks for your AI-generated ads.
What they're saying
"Manual ad creation was limiting our testing potential. Icon's swipe system lets us scale to thousands of variants without the production headache."
Maneet Khaira
CEO, Backbone
"Scaling our ad creative seemed impossible until Icon. Now we swipe through AI-generated combinations and launch instantly across all platforms."
Ron Shah
CEO, Obvi
"Going from scripts to finished ads was a mountain of manual work. Icon handles everything from video matching to platform uploads with a single swipe."
Tim Chen
CEO, Dog Is Human
"Manual ad creation was limiting our testing potential. Icon's swipe system lets us scale to thousands of variants without the production headache."
Maneet Khaira
CEO, Backbone
"Scaling our ad creative seemed impossible until Icon. Now we swipe through AI-generated combinations and launch instantly across all platforms."
Ron Shah
CEO, Obvi
"Manual ad creation was limiting our testing potential. Icon's swipe system lets us scale to thousands of variants without the production headache."
Maneet Khaira
CEO, Backbone
Products
Admaker
Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)
Swipe right or left on AI-generated ads made from videos in your Creative Library.
Uses AI for scriptwriting, script-to-shot matching, permutations, voiceovers, captions, music, & more.
Autopilot
Replaces Ad Managers (direct use)
Swipe to launch AI-generated ads automatically on all channels (Meta, TikTok).
Adspy
Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)
Use winning ads from top brands to inspire AI-generated ads in Admaker.
Creative Library
Replaces Recharm ($500-3K/month), Air ($250-$2K/month)
Store, tag, create, & split videos with AI.
Creative Analytics
Replaces Motion ($1K-$10K/month)
See which ads are winning to inform AI-generated ads in Admaker.
UGC
Replaces Billo ($99/video)
Get AI-generated UGC videos for your Creative Library.
Story
Kennan Davison
CEO, Founder
CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).
Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).
Hi there, I'm Kennan!
Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M+ players globally).
Despite this, I needed to support myself so I went to college and started learning to code. Coding came naturally (especially with 100 hour weeks) and I was soon skipping class to work at places like Hulu and Wieden+Kennedy (ad agency). Realizing that being paid to work full-time (vs. paying to go to school) sounded quite nice, I dropped out after 1 year and joined Pinterest.
After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In just 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.
With advancements in generative AI (video specifically), I saw an opportunity to help brands bring their stories to life exponentially faster and make marketing much better (hence Icon).
I love learning how we can help better. Feel free to reach out anytime
at kennan@icon.me.
Founders Fund
Icon Investor
Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.
Ron Shah
Icon Investor
CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.
Roman Khan
Icon Investor
President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.
Founders Fund
Icon Investor
Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.
Ron Shah
Icon Investor
CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.
Kennan Davison
CEO, Founder
CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).
Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).
Yunyu Lin
Founding Board Member
Head of AI at Ramp.
Previously: CEO, Co-founder at Cohere (acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).
Kevin Jin
Engineering
Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
Kennan Davison
CEO, Founder
CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).
Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).
Yunyu Lin
Founding Board Member
Head of AI at Ramp.
Previously: CEO, Co-founder at Cohere (acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).
Products
Other options
Admaker (replaces CapCut, Adobe Premiere)
Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)
Swipe right or left on AI-generated ads made from videos in your Creative Library.
Autopilot (replaces Ad Managers)
Replaces Ad Managers (direct use)
Swipe to launch AI-generated ads automatically on all channels (Meta, TikTok).
Adspy (replaces Foreplay, AdSpy)
Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)
Use winning ads from top brands to inspire AI-generated ads in Admaker.
Creative Library (replaces Recharm, Air)
Replaces Recharm ($500-3K/month), Air ($250-$2K/month)
Store, tag, get, & split videos with AI.
Creative Analytics (replaces Motion)
Replaces Motion ($1K-$10K/month)
See which ads are winning to inform AI-generated ads in Admaker.
UGC (replaces Billo)
Replaces Billo ($99/video)
Get AI-generated UGC videos for your Creative Library.
Other options
Products
Admaker (replaces CapCut, Adobe Premiere)
Swipe right or left on AI-generated ads made from videos in your Creative Library.
Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)
Autopilot (replaces Ad Managers)
Swipe to launch AI-generated ads automatically on all channels (Meta, TikTok).
Replaces Ad Managers (direct use)
Adspy (replaces Foreplay, AdSpy)
Use winning ads from top brands to inspire AI-generated ads in Admaker.
Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)
Creative Library (replaces Recharm, Air)
Store, tag, get, & split videos with AI.
Replaces Recharm ($500-3K/month), Air ($250-$2K/month)
Creative Analytics (replaces Motion)
See which ads are winning to inform AI-generated ads in Admaker.
Replaces Motion ($1K-$10K/month)
UGC (replaces Billo)
Get AI-generated UGC videos for your Creative Library.
Replaces Billo ($99/video)