AdCut

Save time editing ads (think CapCut for ads).

(and replace CapCut, Premiere)

5.0 rating

Trusted by 155+ brands with $10B+ revenueTrusted by 155+ brands

5.0 rating

Trusted by 155+ brands with $10B+ revenueTrusted by 155+ brands

Story

Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.

Story

Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.

Investors

Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.

Investors

Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.

Team

From Google, Facebook, Snap, Pinterest, Hulu, Tesla, & more.

Team

Google, Facebook, Pinterest, & more.

Examples

See ads created with Icon (B-roll + voiceover, UGC + B-roll cuts).

Examples

See ads created with Icon.

Edit AI-generated ads with your Creative Library

Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is painful.

Now imagine voiceovers, captions, music, & uploading all 100 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 1000 ads).

Icon solves this with AdCut. Think CapCut, but for making winning ads with AI in minutes (vs. a general video editor).

AdCut has every core CapCut feature plus script-to-video matching, AI-generated video creation (to fill in gaps when no matching videos are found), permutations, voiceovers, captions, music, & more.

Replaces CapCut ($7.99/month), Premiere ($54.99/month)

Edit AI-generated ads with your Creative Library

Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is painful.

Now imagine voiceovers, captions, music, & uploading all 100 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 1000 ads).

Icon solves this with AdCut. Think CapCut, but for making winning ads with AI in minutes (vs. a general video editor).

AdCut has every core CapCut feature plus script-to-video matching, AI-generated video creation (to fill in gaps when no matching videos are found), permutations, voiceovers, captions, music, & more.

Replaces CapCut ($7.99/month), Premiere ($54.99/month)

Features

AdCut

Save time editing ads. Think CapCut, but for ads.

After AdGPT gets your ads 80-99% complete, use AdCut to make edits until you're happy.

Voiceovers

Save time & money with AI-generated voiceovers.

Voiceovers are conversion-optimized.

Captions

Save time with AI-generated captions.

Caption styling is customizable.

Background music

Save time with AI-picked background music.

Music is conversion-optimized.

Relevancy ranking

Save time by easily finding relevant videos for a shot (for when you disagree with Icon on the best match).

Options are given a match score by Icon. You can also see why Icon picked a video.

Permutations

Increase creative volume with built-in permutation A/B testing.

Aspect ratios

Save time with aspect ratio export settings.

Supports 9:16, 4:5, 1:1.

Ad settings

Easily enable or disable AI UGC and/or AI B-roll in ad settings.

You can also choose between brand ads vs product-specific ads (using the "Products shown" filter).

Disable AI UGC if you're a big brand and worried about backlash.

Other products

AdGPT

Save time creating ads (think ChatGPT for ads).

Replaces ChatGPT ($20/month), Claude ($20/month)

Audience Research

Save time researching & tracking audiences.

(and help AdGPT write ads that match your audience's voice)

Replaces tedious work ($2K+/month)

Creative Library

Save time by storing, tagging, creating, & splitting videos with AI.

Replaces Recharm ($500-$3K+/month), Air ($600-$5K+/month)

UGC Creators

Save time & money with free AI-generated UGC.

Replaces Arcads, MakeUGC ($119+/month), Billo ($99+/video)

Creative Analytics

Save money with free creative analytics.

Replaces Motion ($1K-$10K+/month depending on adspend)

Adspy

Save time with free AI-powered ad cloning.

Replaces Foreplay ($99/month + $20/user + $50/tracked competitor)

Ads Manager

Save time with free ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Us vs. them


Scriptwriting
Creative briefs
Audience research
Video editing
Creative storage
UGC videos
Creative analytics
Competitor ad spying
Ad Manager upload
0% markup on usage

What they're saying

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

$100M+ revenue

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without headaches."

Maneet Khaira

CEO, Backbone

$100M+ revenue

"Going from scripts to finished ads was a mountain of manual work. Icon handles everything from scriptwriting to ad uploads with a few clicks."

Tim Chen

CEO, Dog Is Human

$100M+ revenue

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without headaches."

Maneet Khaira

CEO, Backbone

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

Story

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Hi, I'm Kennan!

Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).

Reality hit at the end of high school: I needed to support myself so I taught myself to code. I quickly fell in love with it, started skipping class to work, and dropped out after a year of college to join Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to transform advertising (hence Icon & building the first AI Admaker).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Hi, I'm Kennan!

Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).

Investors

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Roman Khan

Icon Investor

President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.

Ron Shah

Icon Investor

CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.