AdCut

Save time editing video ads (think CapCut for ads).
(and replace CapCut, Premiere)
5.0 rating
Trusted by 1288+ brands
531K+ views on YouTube (as a B2B company)
Ridge
Mudwtr
Atlas Coffee
Gruns
Gwella
Ombre
  • Story
    Story
    Story
    Story
    Founded Skio ($15M+ ARR & profitable, $8.4M seed). Top 200 NA LoL, YC S20, Pinterest, Dropout.
  • Investors
    Investors
    Investors
    Investors
    Peter Thiel's Founders Fund + OpenAI (ChatGPT) exec + Saquon Barkley (Super Bowl LIX).
  • Team
    Team
    Team
    Team
    From Google, Meta, Pinterest, & more. 7 day work week.
  • Examples
    Examples
    Examples
    Examples
    See ads created with Icon (statics, video, & more).

    • Edit AI-generated ads with your Creative Library

    Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is painful.

    Now imagine voiceovers, captions, music, & uploading all 100 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 1000 ads).

    Icon solves this with AdCut. Think CapCut, but for making winning ads with AI in minutes (vs. a general video editor).

    AdCut has every core CapCut feature plus script-to-video matching, AI-generated video creation (to fill in gaps when no matching videos are found), permutations, voiceovers, captions, music, & more.

    Replaces CapCut ($7.99/month), Premiere ($54.99/month)

    Edit AI-generated ads with your Creative Library
    Ridge
    Mudwtr
    Atlas Coffee Club
    Gruns
    Gwella
    Ombre

    Features

    AdCut

    Save time editing ads. Think CapCut, but for ads.

    After AdGPT gets your ads 80-99% complete, use AdCut to make edits until you're happy.

    AdCut
    Voiceovers

    Save time & money with AI-generated voiceovers.

    Voiceovers are conversion-optimized.

    Voiceovers
    Captions

    Save time with AI-generated captions.

    Caption styling is customizable.

    Captions
    Background music

    Save time with AI-picked background music.

    Music is conversion-optimized.

    Background music
    Relevancy ranking

    Save time by easily finding relevant videos for a shot (for when you disagree with Icon on the best match).

    Options are given a match score by Icon. You can also see why Icon picked a video.

    Relevancy ranking
    Permutations

    Increase creative volume with built-in permutation A/B testing.

    Permutations
    Aspect ratios

    Save time with aspect ratio export settings.

    Supports 9:16, 4:5, 1:1.

    Aspect ratios
    Ad settings

    Easily enable or disable AI UGC and/or AI B-roll in ad settings.

    You can also choose between brand ads vs product-specific ads (using the "Products shown" filter).

    Disable AI UGC if you're a big brand and worried about backlash.

    Ad settings

    How it works

    • 1. Turn your assets into legos
      1. Turn your assets into legos
      Icon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
    • 2. Create ads with AdGPT
      2. Create ads with AdGPT
      Use AdGPT to create video + static ads that are 80-99% complete. Video ads have matching clips for every scene.
    • 3. Edit with AdCut & Kanva
      3. Edit with AdCut & Kanva
      Use AdCut & Kanva to edit your 80-99% complete AdGPT ads until you're happy.
    • 4. Replace $2K-$30K/month
      4. Replace $2K-$30K/month
      Pay just $399/month by combining 10 products into 1.

    AdGPT Workflows

    • Make me an ad
      Make me an ad
      Save time by doing nothing & getting ads from Icon.
    • Ad from prompt
      Ad from prompt
      Save time by creating ads from briefs with matching assets.
    • Clone competitor ad
      Clone competitor ad
      Save time by cloning winning ads from top brands.
    • B-roll cutting
      B-roll cutting
      Save time by cutting in B-roll on your talking head videos.
    • Long form to ad
      Long form to ad
      Save time by turning reviews & interviews into ads.
    • Ad from voiceover
      Ad from voiceover
      Save time by creating an ad from a voiceover.

    Us vs. them

    Just $399/month for 10 products. Replaces $2K-$30K/month. No one else comes close.
    Icon
    ChatGPT
    CapCut
    100% money-back guarantee
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    Scriptwriting + creative briefs
    check
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    Audience research
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    Video ads (create + edit)
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    Static ads (create + edit)
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    Creative storage
    check
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    Asset tagging & splitting
    check
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    Lip-synced UGC videos
    check
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    Creative analytics
    check
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    Competitor ad spying
    check
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    x
    Ad Manager upload
    check
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    Text or image-to-video
    check
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    Made for ads
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    Tier 1 investors
    check
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    Tier 1 engineering team
    check
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    7 day work week
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    Products

    Just $399/month for 10 products. Replaces $2K-$30K/month. 100% money-back guarantee.

    What they're saying

    Obvi
    "We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
    Ron Shah

    Ron Shah

    CEO, Obvi
    $100M+ revenue

    Story

    Kennan Davison

    Kennan Davison

    CEO, Founder
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Founder at Skio (CEO 2021-2024, $15M+ ARR & profitable, $8.4M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout.
    Hi, I'm Kennan!
    Thank you for reading this. My life has been a journey full of ups & downs & I’m grateful to be here.
    I grew up in Portland, Oregon & found school extremely boring. I slept through every class because of this. If I'm being real, no one expected me to go anywhere (I ranked top 200 in NA out of 10M+ in League of Legends though).
    This all changed when I was 18. I had a big wakeup call & had to start supporting myself.
    I started skipping class to code 100 hours a week & combined with my hate for school, I dropped out after 1 year to join Pinterest as an engineer. Pinterest paid very well, but was very boring.
    After too long of this, I started my 1st company, Skio, & got into Y Combinator (S20). I did badly during the batch & had to pivot. Thankfully, post-pivot Skio killed it.
    Today, Skio is the #1 subscription management software for brands on Shopify with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), $15M+ ARR & profitable ($8.4M seed), & an amazing team of 60.
    All these up-and-down adventures led to Icon. Icon is the culmination of every lesson I've learned (I made many stupid mistakes) in these 10 years of grinding.
    Thank you from the bottom of my heart to our customers, my team, our investors, & anyone reading this. I have no life and work 7 days a week: feel free to reach out any time at kennan@icon.me.

    Investors

    Our Tier 1 Investors helped us hire a Tier 1 Engineering Team (results in best product).
    Founders Fund

    Founders Fund

    Icon Investor
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Peter Thiel's venture capital firm.
    LinkedInX
    Saquon Barkley

    Saquon Barkley

    Icon Investor
    Saquon Barkley
    Saquon Barkley
    NFL Running Back Philadelphia Eagles. Super Bowl LIX Champion.
    LinkedInXInstagram
    Mark Chen

    Mark Chen

    Icon Investor
    Mark Chen
    Mark Chen
    Mark Chen
    Mark Chen
    Chief Research Officer at OpenAI (ChatGPT).
    LinkedInX
    Roman Khan

    Roman Khan

    Icon Investor
    Roman Khan
    Roman Khan
    Roman Khan
    Roman Khan
    Roman Khan
    CMO at Raycon, Know Beauty, & Linjer.
    LinkedInX

    Team

    Our engineering team (from Google, Facebook, Pinterest) is by far the best in the space. 7 day work week.
    Kennan Davison

    Kennan Davison

    CEO, Founder
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Founder at Skio (CEO 2021-2024, $15M+ ARR & profitable, $8.4M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout.
    LinkedInXGitHub
    Yunyu Lin

    Yunyu Lin

    Founding Board Member
    Yunyu Lin
    Yunyu Lin
    Yunyu Lin
    Yunyu Lin
    Yunyu Lin
    Yunyu Lin
    Head of AI at Ramp, CEO at Cohere (acq. by Ramp), Nuro, Facebook, YC S20, Duke (dropout).
    LinkedInXGitHub
    Kevin Jin

    Kevin Jin

    Engineering
    Kevin Jin
    Kevin Jin
    Kevin Jin
    Kevin Jin
    Kevin Jin
    Kevin Jin
    CTO at Kalder, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
    LinkedInGitHub
    Max Sidebotham

    Max Sidebotham

    Engineering
    Max Sidebotham
    Max Sidebotham
    Max Sidebotham
    Max Sidebotham
    CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.
    LinkedInGitHub

    Agency Directory

    Get clients for your agency. We get 1M+ monthly views from brands looking for more creative volume.
    GR0

    GR0

    Monthly ads created
    1000
    Monthly adspend
    $10M+
    gr0.com
    Avenue Z

    Avenue Z

    Monthly ads created
    1000
    Monthly adspend
    $10M+
    avenuez.com

    Explore more

  • Story
    Story
    Story
    Story
    Founded Skio ($15M+ ARR & profitable, $8.4M seed). Top 200 NA LoL, YC S20, Pinterest, Dropout.
  • Investors
    Investors
    Investors
    Investors
    Peter Thiel's Founders Fund + OpenAI (ChatGPT) exec + Saquon Barkley (Super Bowl LIX).
  • Team
    Team
    Team
    Team
    From Google, Meta, Pinterest, & more. 7 day work week.
  • Examples
    Examples
    Examples
    Examples
    See ads created with Icon (statics, video, & more).
  • Compare
    Compare
    Compare
    Compare
    Understand the ad creation product landscape.
  • How we help
    How we help
    Read our pitch on how we help solve your problems.
  • How it works
    How it works
    See how making ads works.
  • Pricing
    Pricing
    Get 10 products for just $399/month. Replaces $2K-$30K/month.
  • Products
    Products
    See AI CMO, AdGPT, AdCut, Kanva, Creative Library, & more.
  • AdGPT Workflows
    AdGPT Workflows
    Bring scripts, bring briefs, cut B-roll on talking heads, & more.
  • Blog
    Blog
    Read case studies & interviews with customers.
  • Agency Directory
    Agency Directory
    Get clients for your agency. We get 1M+ monthly views from brands.
  • Refer 100, Get $100K
    Refer 100, Get $100K
    Get $1000 per referral and $100 per signup from affiliates you refer.
  • Partner Kit
    Partner Kit
    Get $1000 for writing posts with 1000+ likes.
  • Careers
    Careers
    Careers
    Careers
    In-person NYC. A-players only. 7 day work week.

    • Ready to plan, create, & run 1000s of winning ads end-to-end?

    (and get 10 products for just $399/month, replaces $2K-$30K/month)
    5.0 rating
    Trusted by 1288+ brands
    531K+ views on YouTube (as a B2B company)
    Icon: The AI Admaker

    Icon: The AI Admaker

    5.01288+ happy brands
    Plan, create, & run 1000s of winning ads end-to-end.
    ✅Save 60% (4 spots, ends 4/18)
    Try Icon risk-free (100% money-back guarantee).