Partner Kit
Refer 100, Get $100K (Partner Program, no application needed)
Get rewarded for helping us grow (and defeating our competitors):
- $1000 per signup* from your unique URL (click to reveal)
- $100 per signup** from affiliates you refer
- $1000 per 1000+ like post on LinkedIn or X (5K+ IG, 10K+ TT)
- Payouts are subject to exclusivity (no promoting competitors since we have the best product 😎)
*$83.83 per month for 1 year while signups stay subscribed (minimum $1000 payout, refunds cancel out). It's basically revshare of your signups for 1 year. First-touch attribution.
**$8.38 per month for 1 year while your affiliates' signups stay subscribed (minimum $1000 payout, refunds cancel out). It's basically revshare of your referred affiliates' signups for 1 year. First-touch attribution.
Additional rewards:
- Be on the ground floor of a startup going from $1M to $100M ARR
- If you really move the needle for us, Kennan (founder) will personally do reference calls for you/owe you one
- Put Founding Partner, Founding Affiliate, or Founding Creator at Icon on LinkedIn
We provide resources & tips below on how to go viral with Icon.
No application needed - just start putting your link everywhere (we'll create an affiliate dashboard for tracking your payouts in the coming weeks) and start posting about Icon (email kennan@icon.me if your post gets 1000+ likes).
We'll add an actual affiliate dashboard + referral agreement in the coming weeks. Please just trust us for now so we can focus on the core product: we're backed by Peter Thiel's Founders Fund, execs of frontier AI labs like OpenAI, Pika, Cognition, & basically everyone in DTC.
We're tracking attribution in a Slack channel (click to see our internal discussion on this).
About us
Icon is the first AI Admaker. Think ChatGPT + CapCut, but for making winning ads with AI in minutes.
We’re backed by Peter Thiel’s Founders Fund & execs of frontier AI labs like OpenAI, Pika, & Cognition.
How it works
Icon starts by looking at your video library & tagging scenes (e.g. "sofa," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
From there, just enter ideas into AdGPT (ChatGPT for ads) to generate ads with perfectly matching clips for every scene.
3-person creative teams make 30 ads per month. With Icon, they make 300 (& get more winners).
We also replace $2K-$30K in monthly costs: scriptwriting (ChatGPT), video editing (CapCut, Premiere), creative storage (Frame.io, Air, Recharm), UGC (Arcads, MakeUGC, Billo), creative analytics (Motion), competitor ad spying (Foreplay), & more.
Viral examples
Resources
Icon demo account
If you would like to play with Icon, create your own ads, do tutorials, record walkthrough videos, and/or use them for your content, please email kennan@icon.me.
Giveaways (used for comment engagement bait)
Customer love
Template ideas
Check out the below templates. Each one is proven to get noticed and shared. Feel free to replicate them.
Reasons why these templates are bound to be viral if written well:
- A strong hook that makes users stop scrolling
- Valuable body content packed with product benefits, personal experiences, and detailed workflow breakdowns
- A clear CTA that encourages audience engagement
- Eye-catching visuals that grab attention instantly
Note: While these templates are available to multiple creators, avoid direct copy-pasting. Use them as inspiration and add your own creative touch to make your content unique.
Templates
How to go viral
How to write viral posts
Posts need 30+ comments and 150+ likes in first 60 minutes to go viral
- Research niche, product, and successful content
- Identify content that resonated with you instantly
- Note hooks, content style, and CTAs from AI tool posts
- Brainstorm ideas and visualize a strong narrative
- Organize in a storytelling format
- Begin writing
- Edit thoroughly
- Refine hooks, add engaging videos, include giveaways
Remember: LinkedIn will start showing 'more..' after 224 characters. Your objective is to craft a hook that grabs attention in words with no more than 224 characters.
Hook ideas
- Ad making is going to change forever with AI
- I asked AI to create Christmas Ads for the top 1% brands
- UGC industry is worth $6 billion+ and here's how AI tools like Icon are ruling it
- I make $5000 every month by just using this one tool. Here's how you can too:
Content ideas
- Focus on providing value through case studies
- Consider creating giveaways
- Craft compelling hooks
- Create video tutorials and walkthroughs
- Talk about the company
- Used by $100M+ brands like Ridge, Backbone, & MUD\WTR
- Backed by Peter Thiel's Founders Fund
- Built by a killer team from Google, Facebook, & more
- Founder has already built a $10M ARR business
