How we help

Problem

Coming up with 100 unique, 30-second scripts is painful.

Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.

Creating 3 permutations of each of the 100 ads (for A/B testing) makes the pain even worse.

Now imagine voiceovers, captions, & uploading all 300 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 3K ads).

Products for scriptwriting, video editing, creative storage, UGC, creative analytics, & competitor ad spying exist, but they're not built for making ads (or just built badly).

Capcut
Capcut
Video editing
$9.99/month
Adobe Premiere
Adobe Premiere
Video editing
$54.99/month
ChatGPT
ChatGPT
Scriptwriting
$20/month
Foreplay
Foreplay
Ad spying
$99/month
AdSpy
AdSpy
Ad spying
$149/month
Recharm
Recharm
Creative storage
$500-$3K/month
Motion
Motion
Creative analytics
$1K-$10K+/month
Billo
Billo
UGC
$99/video
Air
Air
Creative storage
$600-$5K+/month
+10 other tools
Solution

Icon solves this with the first AI Admaker. Think ChatGPT + CapCut, but for making winning ads with AI in minutes.

Icon starts by looking at your video library & tagging scenes (e.g. "sofa," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.

From there, just enter ideas into AdGPT (ChatGPT for ads) to generate ads with perfectly matching clips for every scene.

AdGPT gets your ads 80-99% complete. Make edits with AdCut (CapCut for ads) or prompt AdGPT until you're happy.

3-person creative teams make 30 ads per month. With Icon, they make 300 (& get more winners).

We also replace $2K-$30K in monthly costs: scriptwriting (ChatGPT), video editing (CapCut, Premiere), creative storage (Frame.io, Air, Recharm), UGC (Arcads, MakeUGC, Billo), creative analytics (Motion), competitor ad spying (Foreplay), & more.

Solution
5.0 rating
Trusted by 1288+ brands
531K+ views on YouTube (as a B2B company)
Ridge
Mudwtr
Atlas Coffee
Gruns
Gwella
Ombre
  • Story
    Story
    Story
    Story
    Founded Skio ($15M+ ARR & profitable, $8.4M seed). Top 200 NA LoL, YC S20, Pinterest, Dropout.
  • Investors
    Investors
    Investors
    Investors
    Peter Thiel's Founders Fund + OpenAI (ChatGPT) exec + Saquon Barkley (Super Bowl LIX).
  • Team
    Team
    Team
    Team
    From Google, Meta, Pinterest, & more. 7 day work week.
  • Examples
    Examples
    Examples
    Examples
    See ads created with Icon (statics, video, & more).
    • ridge ($100M+ revenue)
    ridge ($100M+ revenue)
    407K followers
    Ridge
    Mudwtr
    Atlas Coffee Club
    Gruns
    Gwella
    Ombre

    How it works

    • 1. Turn your assets into legos
      1. Turn your assets into legos
      Icon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
    • 2. Create ads with AdGPT
      2. Create ads with AdGPT
      Use AdGPT to create video + static ads that are 80-99% complete. Video ads have matching clips for every scene.
    • 3. Edit with AdCut & Kanva
      3. Edit with AdCut & Kanva
      Use AdCut & Kanva to edit your 80-99% complete AdGPT ads until you're happy.
    • 4. Replace $2K-$30K/month
      4. Replace $2K-$30K/month
      Pay just $399/month by combining 10 products into 1.

    AdGPT Workflows

    • Make me an ad
      Make me an ad
      Save time by doing nothing & getting ads from Icon.
    • Ad from prompt
      Ad from prompt
      Save time by creating ads from briefs with matching assets.
    • Clone competitor ad
      Clone competitor ad
      Save time by cloning winning ads from top brands.
    • B-roll cutting
      B-roll cutting
      Save time by cutting in B-roll on your talking head videos.
    • Long form to ad
      Long form to ad
      Save time by turning reviews & interviews into ads.
    • Ad from voiceover
      Ad from voiceover
      Save time by creating an ad from a voiceover.

    Us vs. them

    Just $399/month for 10 products. Replaces $2K-$30K/month. No one else comes close.
    Icon
    ChatGPT
    CapCut
    100% money-back guarantee
    check
    x
    x
    Scriptwriting + creative briefs
    check
    check
    x
    Audience research
    check
    x
    x
    Video ads (create + edit)
    check
    x
    check
    Static ads (create + edit)
    check
    x
    x
    Creative storage
    check
    x
    x
    Asset tagging & splitting
    check
    x
    x
    Lip-synced UGC videos
    check
    x
    x
    Creative analytics
    check
    x
    x
    Competitor ad spying
    check
    x
    x
    Ad Manager upload
    check
    x
    x
    Text or image-to-video
    check
    x
    x
    Made for ads
    check
    x
    x
    Tier 1 investors
    check
    check
    x
    Tier 1 engineering team
    check
    check
    x
    7 day work week
    check
    x
    x

    Products

    Just $399/month for 10 products. Replaces $2K-$30K/month. 100% money-back guarantee.

    What they're saying

    Obvi
    "We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
    Ron Shah

    Ron Shah

    CEO, Obvi
    $100M+ revenue

    Story

    Kennan Davison

    Kennan Davison

    CEO, Founder
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Founder at Skio (CEO 2021-2024, $15M+ ARR & profitable, $8.4M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout.
    Hi, I'm Kennan!
    Thank you for reading this. My life has been a journey full of ups & downs & I’m grateful to be here.
    I grew up in Portland, Oregon & found school extremely boring. I slept through every class because of this. If I'm being real, no one expected me to go anywhere (I ranked top 200 in NA out of 10M+ in League of Legends though).
    This all changed when I was 18. I had a big wakeup call & had to start supporting myself.
    I started skipping class to code 100 hours a week & combined with my hate for school, I dropped out after 1 year to join Pinterest as an engineer. Pinterest paid very well, but was very boring.
    After too long of this, I started my 1st company, Skio, & got into Y Combinator (S20). I did badly during the batch & had to pivot. Thankfully, post-pivot Skio killed it.
    Today, Skio is the #1 subscription management software for brands on Shopify with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), $15M+ ARR & profitable ($8.4M seed), & an amazing team of 60.
    All these up-and-down adventures led to Icon. Icon is the culmination of every lesson I've learned (I made many stupid mistakes) in these 10 years of grinding.
    Thank you from the bottom of my heart to our customers, my team, our investors, & anyone reading this. I have no life and work 7 days a week: feel free to reach out any time at kennan@icon.me.

    Investors

    Our Tier 1 Investors helped us hire a Tier 1 Engineering Team (results in best product).
    Founders Fund

    Founders Fund

    Icon Investor
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Peter Thiel's venture capital firm.
    LinkedInX
    Saquon Barkley

    Saquon Barkley

    Icon Investor
    Saquon Barkley
    Saquon Barkley
    NFL Running Back Philadelphia Eagles. Super Bowl LIX Champion.
    LinkedInXInstagram
    Mark Chen

    Mark Chen

    Icon Investor
    Mark Chen
    Mark Chen
    Mark Chen
    Mark Chen
    Chief Research Officer at OpenAI (ChatGPT).
    LinkedInX
    Roman Khan

    Roman Khan

    Icon Investor
    Roman Khan
    Roman Khan
    Roman Khan
    Roman Khan
    Roman Khan
    CMO at Raycon, Know Beauty, & Linjer.
    LinkedInX

    Team

    Our engineering team (from Google, Facebook, Pinterest) is by far the best in the space. 7 day work week.
    Kennan Davison

    Kennan Davison

    CEO, Founder
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Founder at Skio (CEO 2021-2024, $15M+ ARR & profitable, $8.4M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout.
    LinkedInXGitHub
    Yunyu Lin

    Yunyu Lin

    Founding Board Member
    Yunyu Lin
    Yunyu Lin
    Yunyu Lin
    Yunyu Lin
    Yunyu Lin
    Yunyu Lin
    Head of AI at Ramp, CEO at Cohere (acq. by Ramp), Nuro, Facebook, YC S20, Duke (dropout).
    LinkedInXGitHub
    Kevin Jin

    Kevin Jin

    Engineering
    Kevin Jin
    Kevin Jin
    Kevin Jin
    Kevin Jin
    Kevin Jin
    Kevin Jin
    CTO at Kalder, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
    LinkedInGitHub
    Max Sidebotham

    Max Sidebotham

    Engineering
    Max Sidebotham
    Max Sidebotham
    Max Sidebotham
    Max Sidebotham
    CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.
    LinkedInGitHub

    Agency Directory

    Get clients for your agency. We get 1M+ monthly views from brands looking for more creative volume.
    GR0

    GR0

    Monthly ads created
    1000
    Monthly adspend
    $10M+
    gr0.com
    Avenue Z

    Avenue Z

    Monthly ads created
    1000
    Monthly adspend
    $10M+
    avenuez.com

    Explore more

  • Story
    Story
    Story
    Story
    Founded Skio ($15M+ ARR & profitable, $8.4M seed). Top 200 NA LoL, YC S20, Pinterest, Dropout.
  • Investors
    Investors
    Investors
    Investors
    Peter Thiel's Founders Fund + OpenAI (ChatGPT) exec + Saquon Barkley (Super Bowl LIX).
  • Team
    Team
    Team
    Team
    From Google, Meta, Pinterest, & more. 7 day work week.
  • Examples
    Examples
    Examples
    Examples
    See ads created with Icon (statics, video, & more).
  • Compare
    Compare
    Compare
    Compare
    Understand the ad creation product landscape.
  • How we help
    How we help
    Read our pitch on how we help solve your problems.
  • How it works
    How it works
    See how making ads works.
  • Pricing
    Pricing
    Get 10 products for just $399/month. Replaces $2K-$30K/month.
  • Products
    Products
    See AI CMO, AdGPT, AdCut, Kanva, Creative Library, & more.
  • AdGPT Workflows
    AdGPT Workflows
    Bring scripts, bring briefs, cut B-roll on talking heads, & more.
  • Blog
    Blog
    Read case studies & interviews with customers.
  • Agency Directory
    Agency Directory
    Get clients for your agency. We get 1M+ monthly views from brands.
  • Refer 100, Get $100K
    Refer 100, Get $100K
    Get $1000 per referral and $100 per signup from affiliates you refer.
  • Partner Kit
    Partner Kit
    Get $1000 for writing posts with 1000+ likes.
  • Careers
    Careers
    Careers
    Careers
    In-person NYC. A-players only. 7 day work week.

    • Ready to plan, create, & run 1000s of winning ads end-to-end?

    (and get 10 products for just $399/month, replaces $2K-$30K/month)
    5.0 rating
    Trusted by 1288+ brands
    531K+ views on YouTube (as a B2B company)
    Icon: The AI Admaker

    Icon: The AI Admaker

    5.01288+ happy brands
    Plan, create, & run 1000s of winning ads end-to-end.
    ✅Save 60% (4 spots, ends 4/18)
    Try Icon risk-free (100% money-back guarantee).