"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
ridge ($100M+ revenue)
407K followers
m.arissa x glowrecipe
2.4M followers
immi ($100M+ revenue)
204K followers
Problem
Coming up with 100 unique, 30-second scripts is painful.
Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.
Creating 3 permutations of each of the 100 ads (for A/B testing) makes the pain even worse.
Now imagine voiceovers, captions, & uploading all 300 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 3K ads).
Products for scriptwriting, video editing, creative storage, UGC, creative analytics, & competitor ad spying exist, but they're not built for making ads (or just built badly).
ChatGPT
Scriptwriting
$20/month
Capcut
Video editing
$9.99/month
Adobe Premiere
Video editing
$54.99/month
Recharm
Creative storage
$500-$3K/month
Foreplay
Ad spying
$99/month
AdSpy
Ad spying
$149/month
Air
Creative storage
$600-$5K+/month
Billo
UGC
$99/video
Motion
Creative analytics
$1K-$10K+/month
Capcut
Video editing
$9.99/month
Adobe Premiere
Video editing
$54.99/month
ChatGPT
Scriptwriting
$20/month
Foreplay
Ad spying
$99/month
AdSpy
Ad spying
$149/month
Recharm
Creative storage
$500-$3K/month
Motion
Creative analytics
$1K-$10K+/month
Billo
UGC
$99/video
Air
Creative storage
$600-$5K+/month
+10 other tools
Solution
Icon solves this with the first AI Admaker. Think ChatGPT + CapCut, but for making winning ads with AI in minutes.
Icon starts by looking at your video library & tagging scenes (e.g. "sofa," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
From there, just enter ideas into AdGPT (ChatGPT for ads) to generate ads with perfectly matching clips for every scene.
AdGPT gets your ads 80-99% complete. Make edits with AdCut (CapCut for ads) or prompt AdGPT until you're happy.
3-person creative teams make 30 ads per month. With Icon, they make 300 (& get more winners).
We also replace $2K-$30K in monthly costs: scriptwriting (ChatGPT), video editing (CapCut, Premiere), creative storage (Frame.io, Air, Recharm), UGC (Arcads, MakeUGC, Billo), creative analytics (Motion), competitor ad spying (Foreplay), & more.
How it works
1. Turn your videos into legosIcon looks at your video library & tags scenes (e.g. "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
2. Create ads with AdGPTUse AdGPT to create ads that are 80-99% complete with perfectly matching clips for every scene.
3. Edit ads with AdCutUse AdCut to edit your 80-99% complete AdGPT ads until you're happy.
4. Replace Motion & ForeplaySave $2K-$30K/month with free creative analytics, free competitor ad spying, & more.You can also replace Frame.io, Air, & Recharm with our 0% markup creative storage, but feel free to do this later (we integrate with them).
AdGPT Workflows
Bring a scriptSave time by finding matching videos for your script with Icon.
Bring a creative briefSave time by finding matching videos for your brief with Icon.
B-roll cuttingSave time by cutting in B-roll on your talking head videos with Icon.
Long form to adSave time by turning reviews & interviews into ads with Icon.
Clone script from adSave time by cloning winning ad scripts from top brands with Icon.
Ad from voiceoverSave time by creating an ad from a voiceover with Icon.
Products
- AdGPTSave time creating ads (think ChatGPT for ads).Replaces ChatGPT ($20/month), Claude ($20/month)
- AdCutSave time editing video ads (think CapCut for ads).Replaces CapCut ($9.99/month), Premiere ($54.99/month)
Audience ResearchSave time researching & tracking audiences.(and help AdGPT write ads that match your audience's voice)Replaces tedious work ($2K+/month)- Creative LibrarySave time by storing & tagging videos with AI.Replaces Frame.io ($1K-$20K+/month), Air ($600-$5K+/month), Recharm ($500-$3K+/month)
UGC CreatorsSave time & money with free AI-generated UGC.Replaces Arcads, MakeUGC ($119+/month), Billo ($99+/video)
Creative AnalyticsSave money with free creative analytics.Replaces Motion ($1K-$10K+/month depending on adspend)
AdspySave time with free AI-powered ad cloning.Replaces Foreplay ($99/month + $20/user + $50/tracked competitor)
KanvaSave time creating & editing static ads (think Canva for ads).Replaces AdCreative.ai ($599/month), Canva ($10/user/month)
Ads ManagerSave time with free ad manager auto-upload.Replaces AdManage.ai ($1.3K/month), Adscook ($399-$2K/month)
ZoraSave time & money with AI-generated videos (think Sora for ads).Replaces Sora ($200/month)
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
$100M+ revenue
"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."
Marco Staal
CEO, 222 Creative
100+ clients with $10B+ revenue
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
$100M+ revenue
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
$100M+ revenue
"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."
Marco Staal
CEO, 222 Creative
100+ clients with $10B+ revenue
Story
Kennan Davison
CEO, Founder
Founder at Skio (CEO 2021-2024, $15M+ ARR & profitable, $8.4M seed).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.
Hi, I'm Kennan!
Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).
Reality hit at the end of high school: I needed to support myself so I taught myself to code. I quickly fell in love with it, started skipping class to work, and dropped out after a year of college to join Pinterest.
After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $15M+ ARR & profitable ($8.4M seed), and built an amazing team of 50.
With advancements in generative AI (video specifically), I saw an opportunity to transform advertising (hence Icon & building the first AI Admaker).
I love learning how we can help better. Feel free to reach out any time
at kennan@icon.me.
