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5.0 rating
Trusted by 4224+ brands
Ridge
Mudwtr
Obvi
Backbone
Hiya
Jones Road
Obvi
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah

Ron Shah

CEO, Obvi
    ridge ($100M+ revenue)
    ridge ($100M+ revenue)
    407K followers
    Ridge
    Mudwtr
    Obvi
    Backbone
    Hiya
    Jones Road
    Problem

    Coming up with 100 unique, 30-second scripts is painful.

    Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.

    Creating 3 permutations of each of the 100 ads (for A/B testing) makes the pain even worse.

    Now imagine voiceovers, captions, & uploading all 300 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 3K ads).

    Products for scriptwriting, video editing, creative storage, UGC, creative analytics, & competitor ad spying exist, but they're not built for making ads (or just built badly).

    Capcut
    Capcut
    Video editing
    $9.99/month
    Adobe Premiere
    Adobe Premiere
    Video editing
    $54.99/month
    ChatGPT
    ChatGPT
    Scriptwriting
    $20/month
    Foreplay
    Foreplay
    Ad spying
    $99/month
    AdSpy
    AdSpy
    Ad spying
    $149/month
    Recharm
    Recharm
    Creative storage
    $500-$3K/month
    Motion
    Motion
    Creative analytics
    $1K-$10K+/month
    Billo
    Billo
    UGC
    $99/video
    Air
    Air
    Creative storage
    $600-$5K+/month
    +10 other tools
    Solution

    Icon solves this with the first AI Admaker. Think ChatGPT + CapCut, but for making winning ads with AI in minutes.

    Icon starts by looking at your video library & tagging scenes (e.g. "sofa," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.

    From there, just enter ideas into AdGPT (ChatGPT for ads) to generate ads with perfectly matching clips for every scene.

    AdGPT gets your ads 80-99% complete. Make edits with AdCut (CapCut for ads) or prompt AdGPT until you're happy.

    3-person creative teams make 30 ads per month. With Icon, they make 300 (& get more winners).

    We also replace $2K-$30K in monthly costs: scriptwriting (ChatGPT), video editing (CapCut, Premiere), creative storage (Air, Recharm), UGC (Arcads, MakeUGC, Billo), creative analytics (Motion), competitor ad spying (Foreplay), & more.

    Solution

    How it works

    • 1. Share your existing videos
      1. Share your existing videos
      Icon looks at your video library & tags scenes (e.g. "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
    • 2. Create ads with AdGPT
      2. Create ads with AdGPT
      Use AdGPT to create ads that are 80-99% complete with perfectly matching clips for every scene.
    • 3. Edit ads with AdCut
      3. Edit ads with AdCut
      Use AdCut to edit your 80-99% complete AdGPT ads until you're happy.

    AdGPT Workflows

    • Bring a script
      Bring a script
      Save time by finding matching videos for your script with Icon.
    • Bring a creative brief
      Bring a creative brief
      Save time by finding matching videos for your brief with Icon.
    • B-roll cutting
      B-roll cutting
      Save time by cutting in B-roll on your talking head videos with Icon.
    • Long form to ad
      Long form to ad
      Save time by turning reviews & interviews into ads with Icon.
    • Clone script from ad
      Clone script from ad
      Save time by cloning winning ad scripts from top brands with Icon.
    • Ad from voiceover
      Ad from voiceover
      Save time by creating an ad from a voiceover with Icon.

    Products

    Icon
    ChatGPT
    CapCut
    Scriptwriting
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    Creative briefs
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    x
    Audience research
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    x
    x
    Video editing
    check
    x
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    Creative storage
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    x
    x
    UGC videos
    check
    x
    x
    Text or image-to-video
    check
    x
    x
    Creative analytics
    check
    x
    x
    Competitor ad spying
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    x
    x
    Ad Manager upload
    check
    x
    x
    0% markup on usage
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    x
    x

    Story

    Kennan Davison

    Kennan Davison

    CEO, Founder
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.
    Hi, I'm Kennan!
    Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).
    Read more of the story...
    Founders Fund

    Founders Fund

    Icon Investor
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.
    Kennan Davison

    Kennan Davison

    CEO, Founder
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

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