trusted by brands doing $100M+ revenue...

Everyday Dose
Bubs Naturals
Hiya
Backbone
Immi
Dog is Human
Everyday Dose
BUBS Naturals
Hiya
Backbone
Immi
Dog is Human

Interesting in learning more about Icon? Get a demo.

Watch videos (click to play)

Founder elevator pitch (30s)

(Real video)

Recorded when we were called Paragon instead of Icon and now I don't have time to reshoot (yes, there's irony in this).

BUBS Naturals x Fred Liu

(AI-generated video)

This is a real partnership: Fred (@asxpliu) is a creator with 3.3M combined followers & BUBS Naturals is a brand selling Collagen Peptides doing >$10M ARR.

This AI-generated video outperformed all other creative in the account and is 100x cheaper than a normal partnership.

How it works (for brands)

1. Partner with creators

Bring your own creators (BYOC) or choose from our creator network (most of our creators have 100K-2M followers).

Every partnership has whitelisting included at no extra cost.

2. Send products to creators

Creators will record & upload a video holding the product you've sent them.

These videos will be used to create AI-generated videos (with every video being approved by the creator before being sent back to you).

3. Create AI-generated videos

Send over the scripts you want to A/B test and we'll create AI-generated videos with said scripts.

Videos are sent to creators for approval (or rejection). Once approved, you'll receive the videos.

4. A/B test videos in ads

See which scripts worked and which ones didn't.

Iterate instantly by creating new AI-generated videos with your learnings (repeat step 3).

Team

Kennan Davison

Kennan Davison

Founder, CEO
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Founder, CEO @Skio ($10M+ ARR w/ 90% margins in 3 years, profitable, $8.4M raised).
Previously: Pinterest, Hulu, Wieden+Kennedy, League of Legends Challenger (Top 200 North America), Y Combinator S20 (solo founder), Dropout (after 1 year).
Fred Liu

Fred Liu

Creator Growth
Fred Liu
Fred Liu
Fred Liu
Fred Liu
3.3M followers (@asxpliu).

Investors (click to see more)

Jimmy Kim
Jimmy Kim
Roman Khan
Roman Khan
Roman Khan
Roman Khan
Roman Khan

What they're saying

Backbone
"Producing quality videos traditionally takes weeks and countless hours, making it hard to iterate quickly. Icon completely changes this process, allowing rapid creation and refinement."
Maneet Khaira
Maneet Khaira
CEO, Backbone
BUBS Naturals
"Partnerships with creators used to be difficult with endless back-and-forths and manual payouts. Icon's built-in workflows and automation make the process faster, hassle-free, and efficient."
TJ Ferrara
TJ Ferrara
Co-founder, BUBS Naturals
Dog Is Human
"AI-generated videos remove content limitations and reduce costs, allowing brands to scale influencer ads more efficiently. Icon is a game-changer for any brand's marketing strategy."
Tim Chen
Tim Chen
Co-founder, Dog Is Human

How we help (brands)

Run influencer ads 100x faster with AI-generated videos

Content creation is painfully slow.

Many things can interfere with creator content creation: bad lighting, pimples, 5 o'clock shadow, bad haircut, random sickness, bad weather, bad vibes, the list goes on. Even if the content creation actually happens, words might be botched and the energy levels might not be there after the 10th take.

All in all, it can take 2-20 weeks and 20-1000 hours of work to get a potentially bad video from a creator.

Even if the video is good, you wish you could test different scripts and/or iterate quickly.

All of these problems are fixed with Icon's AI-generated videos, but create new problems when mixed with human creators (which we also fix, see "get content 10x faster with built-in AI licensing flows").

Get content 10x faster with built-in AI licensing flows

Creating content 100x faster means licensing (approvals/rejections, payouts, legal contracts) will be the new bottleneck.

Say you're thinking of partnering with a creator and have 5 scripts/videos of the creator you want to A/B test. You also want to be able to try more ideas at will.

To do this, you need to get permission for each usage over email (which the creator probably checks every other day), your legal team needs to draft up a contract (that the creator needs to check/agree to), and you need to coordinate complicated payouts.

Now imagine the pain of doing this with 100 creators at the same time with 10 new ones onboarding per week (~500 approvals per week).

Icon makes this 100x faster with built-in AI licensing.

Partner with creators 100x cheaper with AI-generated videos

Today, creators are bottlenecked by content creation. This means they increase prices to not get overwhelmed (which often results in negative-ROI partnerships).

Icon solves this bottleneck, makes things cheaper, and makes the math work for ROI-positive partnerships with creators (especially ones with 100K+ followers).

We also help pre-negotiate whitelisting at no extra cost (and help set this up).

Get 1M follower creators 10x faster with our AI-focused marketplace

If you need help finding creators (with 100K+ followers) down to do brand endorsements with AI-generated videos, we have you covered.

With Icon's creator network, we help you find creators 10x faster.

Our current sweet spot is 100K-2M followers, but we have creators with as many as 10M followers.

Increase ad performance 2x with free whitelisting

Negotiating whitelisting every time you partner with a creator is a pain (that is often worth it with whitelisted ads performing up to 2x better than brand ads).

With this in mind, every partnership includes whitelisting at no extra cost.

Whitelisting helps Meta's algorithm target a creator's followers which means the creator is basically pitching your product to their audience.

Get winning scripts 100x faster with AI-generated scripts

Coming up with ideas, turning them into scripts, A/B testing them in ads, and doing this repeatedly to find winners can be time-consuming.

Icon makes this 100x faster with AI-generated scripts (powered by OpenAI GPT4 + custom code + human review).

Good storytelling matters. We've seen 10x differences in ROAS/CPAs when comparing good vs. bad scripts.

Make partnerships go 10x faster with SMS & email notifications

It can be annoying getting things over the line with creators.

With Icon's borderline-annoying SMS/email notifications, we help partnerships with creators go 10x faster.

Partner with 100x more creators with AI-generated videos

This text is here in case one doesn't realize all these previous blocks means you can do 100x as many partnerships with Icon.

Why us (our DNA / fundamental edges)

Track record of things that can't be faked

Icon is the best team helping brands run influencer ads 100x faster & 100x cheaper with AI-generated videos.

Our founder/CEO (who is writing this, sorry for writing in 3rd person) brings experience from Skio, Pinterest, Hulu, Wieden+Kennedy, League of Legends (Top 200 North America), & Y Combinator.

At Skio (a subscription platform for Shopify), he is founder/CEO of the company having helped grow revenue from $0 to $10M+ ARR in 3 years (w/ 90% margins) and a team of ~50 (on $8.4M raised). Skio is profitable and still growing >100% YoY (year-over-year).

Our team also has creators with significant followings. As an example, Fred (@asxpliu) on our team has 3.3M followers across all platforms which gives us a rare firsthand perspective that helps us build the best product (we also have a much easier time getting in touch with any creator).

Our investors include Jimmy Kim (Sendlane), Roman Khan, Jason Wong, Nick Shackelford, Kevin Lee (Immi), Steph Liu (Levitate Foundry), Sara Du (Alloy), as well as founders and executives of companies like Gorgias, Yotpo, Siena AI, Replo, Parker, GR0, Settle, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, Daasity, & more.

Our team has also worked with 1000+ brands like Liquid I.V., Bulletproof, Milk Bar, Barstool Sports, Unilever, 100 Thieves, Vega, KOS, KITSCH, True Botanicals, mindbodygreen, Transparent Labs, GHOST, Wild One, OpenStore, The Nue Co., Immi, DRMTLGY, Boba Tea Protein, KraveBeauty, Glamnetic, Doe Lashes, Magic Mind, Remedy Organics, & Siete Foods.

Focused on helping creators & brands do endorsements with AI-generated videos

Icon is focused on helping creators & brands do endorsements with AI-generated videos vs. also juggling the underlying AI tech.

We believe our approach is fundamentally better because we're free to choose the best technology partner for a specific job.

To illustrate this, maybe one AI-video partner specializes in face closeups while another partner specializes in body movements (where face doesn't matter as much).

If we built all underlying technology in-house, it would create a fundamental conflict of interest where we can't offer a competitor's tool (that might be better) without losing revenue.

Another weakness of building underlying tech is one will inherently make lots of money from fake AI actors. Icon's mission is helping human creators win so this would be a conflict of interest for us.

Focused on helping human creators win in a post-AI era

Icon's mission is helping human creators win and every decision we make is guided by this commitment.

The future of content will inevitably have fake AI actors. Despite this, we believe human creators augmented with AI will win (especially if we're helping).

An example of our mission guiding our decision-making is Icon not partaking in building underlying AI tech (which inevitably will make a lot of money from fake AI actors). This inherently helps us stay more focused on human creators.

Built for Gen Z by Gen Z

Icon believes Gen Z is the most important generation to focus on as an audience (especially from an advertising standpoint).

Being Gen Z ourselves helps us build better and faster with this in mind.

Security-first mindset

Icon takes security seriously for obvious reasons.

As of now, we do not outsource engineering in any way (and if we do, it'll be in a secure and thoughtful way).

Frequently asked questions

How do you help brands?

(feel free to copy paste this + send to an influencer marketer/media buyer)

Icon (https://icon.me) is an all-in-one platform for doing AI-generated influencer ads (whitelisted) 100x faster & 100x cheaper. Match with 1M+ follower creators, get the thumbs up they like your product, instantly create 5 different endorsement videos with their approval (for A/B testing scripts), & get it all whitelisted so they're effectively pitching your product to their audience. Live ad between Fred Liu (3.3M followers) & BUBS Naturals ($20M ARR Collagen Brand): https://instagram.com/p/C6WjYqngTpZ

Brands trusted by Icon include Everyday Dose, BUBS Naturals, Hiya, Backbone, Immi, Dog Is Human, & more.

Our team (icon.me/team) brings experience from Skio, Klaviyo, Pinterest, Hulu, Wieden+Kennedy, & Y Combinator.

Investors (icon.me/investors) include Jimmy Kim (Sendlane), Roman Khan, Jason Wong, Nick Shackelford, Kevin Lee (Immi), Steph Liu (Levitate Foundry), Sara Du (Alloy), as well as founders and executives of companies like Gorgias, Yotpo, Siena AI, Replo, Parker, GR0, Settle, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, Daasity, & more.

How do you help creators?

(feel free to copy paste this + send to a creator/talent manager/talent agent)

Icon (https://icon.me) is an all-in-one platform for doing AI-generated brand endorsements to 10x your earnings. Match with brands doing $100M+ revenue, try out their product to make sure you like it, and then safely approve (or reject) AI-generated endorsement videos they make of you. Live ad between Fred Liu (3.3M followers) & BUBS Naturals ($20M ARR Collagen Brand): https://instagram.com/p/C6WjYqngTpZ

Brands trusted by Icon include Everyday Dose, BUBS Naturals, Hiya, Backbone, Immi, Dog Is Human, & more.

Our team (icon.me/team) brings experience from Skio, Klaviyo, Pinterest, Hulu, Wieden+Kennedy, & Y Combinator.

Investors (icon.me/investors) include Jimmy Kim (Sendlane), Roman Khan, Jason Wong, Nick Shackelford, Kevin Lee (Immi), Steph Liu (Levitate Foundry), Sara Du (Alloy), as well as founders and executives of companies like Gorgias, Yotpo, Siena AI, Replo, Parker, GR0, Settle, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, Daasity, & more.

Will these endorsements come off inauthentic?

We believe consumers care whether a creator (they trust) recommends a product, not whether they spent countless hours reshooting for the perfect video (or waiting until their forehead pimple went away).

With this in mind, all creators on Icon try your product and feel good about recommending it to their audience.

Ultimately, we believe manually recorded videos will be replaced by AI-generated videos in the same way handwritten notes have been replaced by emails and texts.

Where do ads show up?

All ads are whitelisted and don't show up in a creator's native feed.

This means brands can A/B test different scripts to see which one lands best (and subsequently increase their ad performance).

An added perk of whitelisting is that it helps guide Meta's targeting so the creator is effectively pitching your product to their audience.

Why is your price worth it (brands)?

We believe by helping you A/B test whitelisted influencer ads 100x faster & 100x cheaper that you will make far more than you pay us (through better ad performance).