Create AI-generated UGC videos for your Creative Library
No more waiting weeks for creators to make videos that turn out wrong.
With Icon, instantly create AI-generated UGC videos that say exactly what you want.
Replaces Billo ($99/video)
Features
Creators
Save time by picking the best creator for your ad.
Creators are conversion-optimized.
Looks
Save time by picking the best look for a creator (outfit, background, setting).
Looks are also conversion-optimized.
What they're saying
"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without the production headache."
Maneet Khaira
CEO, Backbone
"Going from scripts to finished ads was a mountain of manual work. Icon handles everything from video matching to platform uploads with a few clicks."
Tim Chen
CEO, Dog Is Human
"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without the production headache."
Maneet Khaira
CEO, Backbone
"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
Other products
Admaker(replaces CapCut, Adobe Premiere)
Create winning ads in minutes.
Uses AI for scriptwriting (AdGPT), video creation (A-roll, B-roll, UGC), script-to-shot matching (existing & AI-generated videos), permutations, voiceovers, captions, music, & more.
Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)
Story
Kennan Davison
CEO, Founder
CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).
Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).
Hi, I'm Kennan!
Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M+ players globally).
Despite this, I needed to support myself so I went to college and started learning to code. Coding came naturally (especially with 100 hour weeks) and I was soon skipping class to work at places like Hulu and Wieden+Kennedy (ad agency). Realizing that being paid to work full-time (vs. paying to go to school) sounded quite nice, I dropped out after 1 year to join Pinterest.
After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In just 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.
With advancements in generative AI (video specifically), I saw an opportunity to help brands bring their stories to life exponentially faster and make marketing much better (hence Icon & building the first AI Admaker).
I love learning how we can help better. Feel free to reach out any time
at kennan@icon.me.
Founders Fund
Icon Investor
Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.
Ron Shah
Icon Investor
CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.
Roman Khan
Icon Investor
President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.
Founders Fund
Icon Investor
Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.
Ron Shah
Icon Investor
CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.
Kennan Davison
CEO, Founder
CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).
Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).
Yunyu Lin
Founding Board Member
Head of AI at Ramp.
Previously: CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).
Kevin Jin
Engineering
Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
Max Sidebotham
Engineering
Previously: CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.
Joseph Ma
Engineering
Previously: Founding Engineer at Stealth (AI / LLMs), Ramp, Citadel, Waterloo (dropout).
Abhi Upadhyay
Engineering
Previously: Founding Engineer at Sieve (AI Video / AI Audio), Snapchat, NVIDIA, UC Berkeley.
Kennan Davison
CEO, Founder
CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).
Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).
Yunyu Lin
Founding Board Member
Head of AI at Ramp.
Previously: CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).
Products
Others
Admaker
(replaces CapCut, Adobe Premiere)
Create winning ads in minutes.
Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)
Adspy
(replaces Foreplay, AdSpy)
Save time with AI-powered ad cloning.
Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)
Ads Manager
(replaces Meta & TikTok Ad Managers)
Save time with ad manager auto-upload.
Replaces Meta & TikTok Ad Managers (direct use)
Creative Library
(replaces Recharm, Air)
Save time by storing, tagging, creating, & splitting videos with AI.
Replaces Recharm ($500-3K/month), Air ($250-$2K/month)
Creative Analytics
(replaces Motion)
Save money with built-in creative analytics.
Replaces Motion ($1K-$10K/month)
UGC Creators
(replaces Billo)
Save time & money with AI-generated UGC.
Replaces Billo ($99/video)
