Audience Research

Save time researching & tracking audiences.

(and help AdGPT write ads that match your audience's voice)

5.0 rating

Trusted by 155+ brands with $10B+ revenueTrusted by 155+ brands

5.0 rating

Trusted by 155+ brands with $10B+ revenueTrusted by 155+ brands

Story

Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.

Story

Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.

Investors

Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.

Investors

Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.

Team

From Google, Facebook, Snap, Pinterest, Hulu, Tesla, & more.

Team

Google, Facebook, Pinterest, & more.

Examples

See ads created with Icon (B-roll + voiceover, UGC + B-roll cuts).

Examples

See ads created with Icon.

Create & manage audiences for AdGPT

Stop manually spending time going through reviews & Reddit threads to understand your audiences.

Icon uses AI agents to research your audiences and build a knowledge graph of each one respectively (habits, relationships, interests, & more).

You can easily finetune your audience graphs to make them even better.

Your audience graphs are automatically incorporated as you're writing ads in AdGPT (this is part of how we help you make more winning ads vs. ChatGPT).

Replaces tedious work ($2K+/month)

Create & manage audiences for AdGPT

Stop manually spending time going through reviews & Reddit threads to understand your audiences.

Icon uses AI agents to research your audiences and build a knowledge graph of each one respectively (habits, relationships, interests, & more).

You can easily finetune your audience graphs to make them even better.

Your audience graphs are automatically incorporated as you're writing ads in AdGPT (this is part of how we help you make more winning ads vs. ChatGPT).

Replaces tedious work ($2K+/month)

Features

AdGPT Augmenter

Save time creating ads by helping AdGPT match your audience's voice.

Audience Graph

Save time understanding your audiences' relationships (pet owners buying for pets, parents buying for kids, etc.).

Habits

Save time understanding audiences' habits (the way they talk, what they buy, what they do, etc.).

Reddit scanning

Save time reading Reddit threads to understand your audiences' habits, relationships, interests, & more.

Review scanning

Save time reading Amazon & Shopify reviews to understand your audiences' habits, relationships, interests, & more.

Audience tracker

Save time tracking events or timely things in your audience's life.

Other products

AdGPT

Save time creating ads (think ChatGPT for ads).

Replaces ChatGPT ($20/month), Claude ($20/month)

AdCut

Save time editing ads (think CapCut for ads).

Replaces CapCut ($9.99/month), Premiere ($54.99/month)

Creative Library

Save time by storing, tagging, creating, & splitting videos with AI.

Replaces Recharm ($500-$3K+/month), Air ($600-$5K+/month)

UGC Creators

Save time & money with free AI-generated UGC.

Replaces Arcads, MakeUGC ($119+/month), Billo ($99+/video)

Creative Analytics

Save money with free creative analytics.

Replaces Motion ($1K-$10K+/month depending on adspend)

Adspy

Save time with free AI-powered ad cloning.

Replaces Foreplay ($99/month + $20/user + $50/tracked competitor)

Ads Manager

Save time with free ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Us vs. them


Scriptwriting
Creative briefs
Audience research
Video editing
Creative storage
UGC videos
Creative analytics
Competitor ad spying
Ad Manager upload
0% markup on usage

What they're saying

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

$100M+ revenue

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without headaches."

Maneet Khaira

CEO, Backbone

$100M+ revenue

"Going from scripts to finished ads was a mountain of manual work. Icon handles everything from scriptwriting to ad uploads with a few clicks."

Tim Chen

CEO, Dog Is Human

$100M+ revenue

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without headaches."

Maneet Khaira

CEO, Backbone

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

Story

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Hi, I'm Kennan!

Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).

Reality hit at the end of high school: I needed to support myself so I taught myself to code. I quickly fell in love with it, started skipping class to work, and dropped out after a year of college to join Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to transform advertising (hence Icon & building the first AI Admaker).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Hi, I'm Kennan!

Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).

Investors

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Roman Khan

Icon Investor

President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.

Ron Shah

Icon Investor

CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.