Us vs. them
Other options
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How it works (for brands)
Swipe to launch AI-generated ads
Brainstorming 100 unique, 40-second scripts is painful.
Manually matching 20 clips (from your 10,000-video library) to each shot in your 100 unique scripts is even more painful.
Creating 10 permutations of each of the 100 ads (for A/B testing) is maximum pain.
This writing is getting very long, but imagine voiceovers, captions, music, & manually uploading all 1,000 ads to Meta & TikTok on top of this.
Icon solves this: all you have to do is swipe right or left on AI-generated ads.
We handle scriptwriting, script-to-shot matching (using existing videos from Google Drive + AI-generated videos), permutations, voiceovers, captions, music, & more.
Swiping right will also automatically create ready-to-launch adsets across all channels (Meta, TikTok).
Connect data sources
Connect your video library (Google Drive, Dropbox, Air) & ad accounts (Meta, TikTok).
Videos from both of these will be imported as building blocks for your AI-generated ads.
What they're saying
Maneet Khaira
Ron Shah
Tim Chen
Maneet Khaira
Ron Shah
Maneet Khaira
Products
Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)
Swipe right or left on AI-generated ads made from videos in your Creative Library.
Uses AI for scriptwriting, script-to-shot matching, permutations, voiceovers, captions, music, & more.
Replaces Ad Managers (direct use)
Swipe to launch AI-generated ads automatically on all channels (Meta, TikTok).
Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)
Use winning ads from top brands to inspire AI-generated ads in Admaker.
Replaces Recharm ($500-3K/month), Air ($250-$2K/month)
Store, tag, create, & split videos with AI.
Replaces Motion ($1K-$10K/month)
See which ads are winning to inform AI-generated ads in Admaker.
Replaces Billo ($99/video)
Get AI-generated UGC videos for your Creative Library.
Story
Kennan Davison
Founders Fund
Ron Shah
Roman Khan
Founders Fund
Ron Shah
Kennan Davison
Yunyu Lin
Kevin Jin
Kennan Davison
Yunyu Lin
Why us
Track record of things that can't be faked
Icon is the best team helping brands get winning ads with AI.
Our CEO/Founder (who is writing this, sorry for writing in 3rd person) brings experience from Skio, Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends (Top 200 North America, 100M+ players globally), & Y Combinator S20 (solo founder).
At Skio (subscription management software for brands on Shopify), he was CEO/Founder of the company from 2021 to 2024 helping grow revenue from $0 to $10M+ ARR in 3 years (w/ 90% margins) and a team of 50 (on $8.4M raised). Skio is profitable and still growing >100% YoY.
Our tech investors include Peter Thiel's Founders Fund, Kevin Hartz (A*, Eventbrite), Max Altman (Saga), Alex Botez (Chess), as well as founders & executives of OpenAI, Ramp, Flexport, Pika, Karat, & Cognition.
Our D2C investors include Ron Shah & Ash Melvani (Obvi), Roman Khan, Nick Shackelford, Jimmy Kim (Sendlane), Kevin Lee (Immi), Justin Mares (Kettle & Fire), Steph Liu (Levitate), Sara Du (Alloy), Jason Wong, as well as founders of Eight Sleep, Yotpo, Siena AI, Replo, Novel, Parker, GR0, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, Daasity, & more.
Our team has also worked with 1000+ brands like Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, Bulletproof, 100 Thieves, Vega, KOS, KITSCH, True Botanicals, mindbodygreen, Transparent Labs, GHOST, Wild One, OpenStore, The Nue Co., Immi, DRMTLGY, Boba Tea Protein, KraveBeauty, Glamnetic, Doe Lashes, Magic Mind, Remedy Organics, & Siete Foods.
Focused on helping brands get winning ads
Icon is focused on helping brands get winning ads vs. also juggling the underlying AI tech.
We believe our approach is fundamentally better because we're free to choose the best technology partner for a specific job.
To illustrate this, maybe one AI-video partner specializes in face closeups while another partner specializes in body movements (where face doesn't matter as much).
If we built all underlying technology in-house, it would create a fundamental conflict of interest where we can't offer a competitor's tool (that might be better) without losing revenue.