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Us vs. them

Products
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Others

Admaker
(replaces CapCut, Premiere)
Create winning ads in minutes.
Replaces CapCut ($7.99/month), Premiere ($54.99/month)
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Adspy
(replaces Foreplay, AdSpy)
Save time with AI-powered ad cloning.
Replaces Foreplay ($99/month + $20/user), AdSpy ($149/month)
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Ads Manager
(replaces Ad Managers)
Save time with ad manager auto-upload.
Replaces Meta Ads Manager (direct use)
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Creative Library
(replaces Recharm, Air)
Save time by storing, tagging, creating, & splitting videos with AI.
Replaces Recharm ($500-3K/month), Air ($600-$2K/month)
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Creative Analytics
(replaces Motion)
Save money with built-in creative analytics.
Replaces Motion ($1K-$10K/month)
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UGC Creators
(replaces Billo)
Save time & money with AI-generated UGC.
Replaces Billo ($99/video)
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Admaker
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Others

Admaker Editor
Save time editing ads. Think CapCut, but for ads. We get ads 80-99% complete with our workflows (e.g. "Bring a script"). From there, use the Admaker Editor to take it to the finish line. Easily edit scripts, switch clips, & much more.
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AdGPT
Save time by creating or editing ads with AdGPT. It's like ChatGPT for ads. Creation prompt: "Make an ad comparing Ridge Wallet to bulky wallets." Edit prompt: "Make it longer. Mention back pain. Make it funny."
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Bring a script
Save time by finding matching videos for your script with Icon. We'll split your script into shots and pick matching videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.
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B-roll cutting
Save time by cutting in B-roll on your talking head videos with Icon. We'll pick matching videos to cut in on your talking head videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.
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Long form to ad
Save time by turning raw long form videos (e.g. product reviews, customer interviews) into ads with Icon. We'll identify the most interesting parts of your long form video and assemble it into an ad (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.
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Ad cloning
Save time by cloning winning ads from top brands with Icon. We'll clone an ad using your videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.
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Make me an ad
Save time by getting ads from Icon. We'll make an ad using your videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.
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Describe an ad
Save time by getting an ad from a prompt (e.g. creative brief) with Icon. We'll make an ad using your prompt (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.
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Ad from voiceover
Save time by creating an ad from a voiceover with Icon. We'll pick matching videos for your voiceover (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.
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Voiceovers
Save time & money with AI-generated voiceovers. Voiceovers are conversion-optimized.
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Captions
Save time with AI-generated captions. Caption styling is customizable.
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Background music
Save time with AI-picked background music. Music is conversion-optimized.
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Relevancy ranking
Save time by easily finding relevant videos for a shot (for when you disagree with Icon on the best match). Options are given a match score by Icon. You can also see why Icon picked a video.
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Permutations
Increase creative volume with built-in permutation A/B testing.
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Aspect ratios
Save time with aspect ratio export settings. Supports 9:16, 4:5, 1:1.
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Ad settings
Easily enable or disable AI UGC and/or AI B-roll in ad settings. You can also choose between brand ads vs product-specific ads (using the "Products shown" filter). Disable AI UGC if you're a big brand and worried about backlash.
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Ads Manager
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Others

Auto-launch
Save time by auto-launching on all channels (Meta, TikTok, & more). Pick Meta campaigns or adsets to launch Admaker ads into.
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Auto-naming
Save time by defining a naming convention for launched creatives. Example: hook1_cta_1, hook1_cta2, & so on.
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Adspy
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Others

Win detection
Save time by using Icon to detect winning ads. You can narrow down winning ads with filters like: specific brands (e.g. competitive), time running (2+ weeks), like to comment ratio (10:1+), & more.
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Ad cloning
Increase creative volume with AI-powered ad cloning. We'll clone an ad using your videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.
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Creative Library
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Others

Auto-splitting
Save time by auto-splitting videos into clips (building blocks) with Icon.
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Auto-tagging
Save time by auto-tagging creatives with Icon.
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Auto-trim fillers
Save time by auto-trimming filler words from your videos with Icon (e.g. "um", "like", "you know").
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Auto-cropping
Save time by auto-cropping creatives to your target aspect ratio with Icon.
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AI video creation
Save time & money with AI-generated videos (A-roll, B-roll, UGC). Static images also supported.
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Caption removal
Save time with AI-powered caption removal.
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Creative search
Save time finding relevant videos with AI-powered search.
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Creative storage
Save money by storing your creative with Icon.
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Creative Analytics
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Others

Reports
See ad analytics with custom reports. Report filters: name (campaign, adset, ad), types (video, static), & more.
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Creative view
See ad analytics in a creative grid-view. Shows hook rate, conversions, & more. Similar to Motion's Creative View.
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UGC Creators
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Others

AI video creation
Save time & money with AI-generated UGC.
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Creator looks
Save time by instantly changing a creator's look (outfit, background, etc).
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Support
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Others

Get help 7 days a week
vs. 5 days a week
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Get help within 10 hours (1-3 hour target)
vs. 2-7 days
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Misc.
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Others

Desktop app (macOS & Windows supported)
vs. web browser only
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Integrations for brands on Shopify
Shopify, Klaviyo, Triple Whale, Northbeam, Amazon, & more
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GraphQL & REST API support
For developers, custom integrations, & more
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Fundamentals
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Others

Tier 1 Engineering Team (results in Tier 1 Products)
vs. not Tier 1 Engineering Team or overseas contractors with no equity
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Tier 1 Tech Investors (results in Tier 1 Engineering Team)
Peter Thiel's Founders Fund, Kevin Hartz (A*, Eventbrite), Max Altman (Saga), Alex Botez (Chess), and founders & executives of OpenAI, Ramp, Flexport, Pika, Karat, & Cognition
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Tier 1 Ecommerce Investors (results in Tier 1 Products)
Ron Shah & Ash Melvani (Obvi), Roman Khan, Nick Shackelford, Jimmy Kim (Sendlane), Kevin Lee (Immi), Justin Mares (Kettle & Fire), Steph Liu (Levitate), Sara Du (Alloy), Jason Wong, and founders of Eight Sleep, Yotpo, Siena AI, Replo, Novel, Parker, GR0, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, & Daasity
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CEO/Founder with Tier 1 Engineering Background (results in Tier 1 Engineering Team)
vs. CEO/Founder without Tier 1 Engineering Background who can't hire Tier 1 Engineering Team
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CEO/Founder working 100 hours per week & 7 days a week (results in Tier 1 Growth)
vs. CEO/Founder working 50 hours per week & 5 days a week
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2nd time CEO/Founder with 1st startup being >$10M ARR (results in Tier 1 Growth)
CEO/Founder of Skio helping grow revenue from $0 to $10M+ ARR (and profitable) in 3 years (along with building a team of 50)
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2nd time CEO/Founder in Ecommerce (results in Tier 1 Growth from pre-existing relationships)
CEO/Founder of Skio from 2021-2024 (subscription management software for brands on Shopify)
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Ridge
Mudwtr
Obvi
Backbone
Hiya
Jones Road
  • Story
    Story
    Story
    Story
    Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.
  • Investors
    Investors
    Investors
    Investors
    Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.
  • Team
    Team
    Team
    Team
    Google, Facebook, Pinterest, & more.
  • Examples
    Examples
    Examples
    Examples
    See ads created with Icon.
    • Video poster
    missbotez
    bloomnu
    missbotez x bloomnu
    4.7M followers
    Ridge
    Mudwtr
    Obvi
    Backbone
    Hiya
    Jones Road
    Problem

    Coming up with 100 unique, 30-second scripts is painful.

    Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.

    Creating 3 permutations of each of the 100 ads (for A/B testing) makes the pain even worse.

    Now imagine voiceovers, captions, music, & uploading all 300 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 3K ads).

    Products for scriptwriting, competitor research, creative storage, video editing, creative analytics, & UGC exist, but they're not built for making ads (or just built badly).

    Capcut
    Capcut
    Video editing
    $7.99/month
    Adobe Premiere
    Adobe Premiere
    Video editing
    $54.99/month
    ChatGPT
    ChatGPT
    Scriptwriting
    $20/month
    Foreplay
    Foreplay
    Competitor ads
    $99/month
    AdSpy
    AdSpy
    Competitor ads
    $149/month
    Recharm
    Recharm
    Creative storage
    $500-$3k/month
    Motion
    Motion
    Creative analytics
    $1K-$10K/month
    Billo
    Billo
    UGC
    $99/video
    Air
    Air
    Creative storage
    $600-$2k/month
    +10 other tools
    Solution

    Icon solves this with the first AI Admaker. Think CapCut, but for making winning ads with AI in minutes (vs. a general video editor).

    Icon connects to your video library and turns everything into small, reusable clips (works with long form too). From there, you can type whatever script you want (or upload a competitor's winning ad) and we'll create an ad with the perfect matching 3-second clip for every scene.

    We even help with permutations, voiceovers, captions, music, ad auto-uploading, & more.

    Icon is built to augment marketers, not give you unusable AI creatives. With this in mind, we get your ads 80-99% complete. From there, use the Admaker Editor to get them to the finish line.

    Solution

    What they're saying

    Obvi
    "We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."
    Ron Shah

    Ron Shah

    CEO, Obvi

    How it works

    Admaker Editor

    Save time editing ads. Think CapCut, but for ads.

    We get ads 80-99% complete with our workflows (e.g. "Bring a script"). From there, use the Admaker Editor to take it to the finish line.

    Easily edit scripts, switch clips, & much more.

    Admaker Editor
    AdGPT

    Save time by creating or editing ads with AdGPT. It's like ChatGPT for ads.

    Creation prompt: "Make an ad comparing Ridge Wallet to bulky wallets."

    Edit prompt: "Make it longer. Mention back pain. Make it funny."

    AdGPT
    Bring a script

    Save time by finding matching videos for your script with Icon.

    We'll split your script into shots and pick matching videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

    Bring a script
    B-roll cutting

    Save time by cutting in B-roll on your talking head videos with Icon.

    We'll pick matching videos to cut in on your talking head videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

    B-roll cutting
    Long form to ad

    Save time by turning raw long form videos (e.g. product reviews, customer interviews) into ads with Icon.

    We'll identify the most interesting parts of your long form video and assemble it into an ad (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

    Long form to ad
    Ad cloning

    Save time by cloning winning ads from top brands with Icon.

    We'll clone an ad using your videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

    Ad cloning
    Make me an ad

    Save time by getting ads from Icon.

    We'll make an ad using your videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

    Make me an ad
    Describe an ad

    Save time by getting an ad from a prompt (e.g. creative brief) with Icon.

    We'll make an ad using your prompt (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

    Describe an ad
    Ad from voiceover

    Save time by creating an ad from a voiceover with Icon.

    We'll pick matching videos for your voiceover (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

    Ad from voiceover

    Story

    Kennan Davison

    Kennan Davison

    CEO, Founder
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.
    Hi, I'm Kennan!
    Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).
    Read more of the story...

    Products

    Admaker(replaces CapCut, Premiere)

    Create winning ads in minutes.

    Helps with scriptwriting, script-to-video matching (for every shot), B-roll cutting, long form to ad, competitor ad cloning, video creation, permutations, voiceovers, captions, music, analytics, ad auto-uploading, & more.

    Replaces CapCut ($7.99/month), Premiere ($54.99/month)

    Admaker
    Adspy
    (replaces AdSpy, Foreplay)

    Save time with AI-powered ad cloning.

    Replaces Foreplay ($99/month + $20/user), AdSpy ($149/month)

    Adspy
    Ads Manager
    (replaces Ad Managers)

    Save time with ad manager auto-upload.

    Replaces Meta Ads Manager (direct use)

    Ads Manager
    Creative Library
    (replaces Recharm, Air)

    Save time by storing, tagging, creating, & splitting videos with AI.

    Videos are used as building blocks for AI-generated ads in Admaker.

    Replaces Recharm ($500-3K/month), Air ($600-$2K/month)

    Creative Library
    Creative Analytics
    (replaces Motion)

    Save money with built-in creative analytics.

    Replaces Motion ($1K-$10K/month)

    Creative Analytics
    UGC Creators
    (replaces Billo)

    Save time & money with AI-generated UGC.

    Replaces Billo ($99/video)

    UGC Creators

    Team

    Kennan Davison

    Kennan Davison

    CEO, Founder
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.
    LinkedInXGitHub

    Investors

    Founders Fund

    Founders Fund

    Icon Investor
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.
    LinkedInX

    Explore more

  • Story
    Story
    Story
    Story
    Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.
  • Investors
    Investors
    Investors
    Investors
    Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.
  • Team
    Team
    Team
    Team
    Google, Facebook, Pinterest, & more.
  • Examples
    Examples
    Examples
    Examples
    See ads created with Icon.
  • Products
    Products
    See our products.
  • Compare
    Compare
    Compare
    Compare
    See us vs. them.
  • Blog
    Blog
    Case studies & interviews.
  • Careers
    Careers
    Careers
    Careers
    Based in NYC. In-person only.

    • Ready to create winning ads in minutes?