Examples
All ad types
B-roll only + voiceover Talking head UGC with B-roll cuts

ridge ($100M+ revenue)

407K followers

immi ($100M+ revenue)

204K followers

liquidiv

461K followers

chomps

123K followers

getgraza

111K followers

chamberlaincoffee

549K followers

oonihq

708K followers

drinkag1

627K followers

5.0 rating

Trusted by 155+ brands with $10B+ revenueTrusted by 155+ brands

5.0 rating

Trusted by 155+ brands with $10B+ revenueTrusted by 155+ brands

Story

Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.

Story

Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.

Investors

Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.

Investors

Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.

Team

From Google, Facebook, Snap, Pinterest, Hulu, Tesla, & more.

Team

Google, Facebook, Pinterest, & more.

Examples

See ads created with Icon (B-roll + voiceover, UGC + B-roll cuts).

Examples

See ads created with Icon.

Problem

Coming up with 100 unique, 30-second scripts is painful.

Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.

Creating 3 permutations of each of the 100 ads (for A/B testing) makes the pain even worse.

Now imagine voiceovers, captions, & uploading all 300 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 3K ads).

Products for scriptwriting, video editing, creative storage, UGC, creative analytics, & competitor ad spying exist, but they're not built for making ads (or just built badly).

ChatGPT

Scriptwriting

$20/month

Capcut

Video editing

$9.99/month

Adobe Premiere

Video editing

$54.99/month

Recharm

Creative storage

$500-$3K/month

Foreplay

Ad spying

$99/month

AdSpy

Ad spying

$149/month

Air

Creative storage

$600-$5K+/month

Billo

UGC

$99/video

Motion

Creative analytics

$1K-$10K+/month

Capcut

Video editing

$9.99/month

Adobe Premiere

Video editing

$54.99/month

ChatGPT

Scriptwriting

$20/month

Foreplay

Ad spying

$99/month

AdSpy

Ad spying

$149/month

Recharm

Creative storage

$500-$3K/month

Motion

Creative analytics

$1K-$10K+/month

Billo

UGC

$99/video

Air

Creative storage

$600-$5K+/month

+10 other tools

Solution

Icon solves this with the first AI Admaker. Think ChatGPT + CapCut, but for making winning ads with AI in minutes.

Icon starts by looking at your video library & tagging scenes (e.g. "sofa," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.

From there, just enter ideas into AdGPT (ChatGPT for ads) to generate ads with perfectly matching clips for every scene.

AdGPT gets your ads 80-99% complete. Make edits with AdCut (CapCut for ads) or prompt AdGPT until you're happy.

3-person creative teams make 30 ads per month. With Icon, they make 300 (& get more winners).

We also replace $2K-$30K in monthly costs: scriptwriting (ChatGPT), video editing (CapCut, Premiere), creative storage (Air, Recharm), UGC (Arcads, MakeUGC, Billo), creative analytics (Motion), competitor ad spying (Foreplay), & more.

How it works

1. Share your existing videos

Icon looks at your video library & tags scenes (e.g. "unboxing"). These scenes become reusable clips used as lego blocks for making ads.

2. Create ads with AdGPT

Use AdGPT to create ads that are 80-99% complete with perfectly matching clips for every scene.

3. Edit ads with AdCut

Use AdCut to edit your 80-99% complete AdGPT ads until you're happy.

AdGPT Workflows

Bring a script

Save time by finding matching videos for your script with Icon.

Bring a creative brief

Save time by finding matching videos for your brief with Icon.

B-roll cutting

Save time by cutting in B-roll on your talking head videos with Icon.

Long form to ad

Save time by turning reviews & interviews into ads with Icon.

Clone script from ad

Save time by cloning winning ad scripts from top brands with Icon.

Ad from voiceover

Save time by creating an ad from a voiceover with Icon.

Products

AdGPT

Save time creating ads (think ChatGPT for ads).

Replaces ChatGPT ($20/month), Claude ($20/month)

AdCut

Save time editing ads (think CapCut for ads).

Replaces CapCut ($9.99/month), Premiere ($54.99/month)

Audience Research

Save time researching & tracking audiences.

(and help AdGPT write ads that match your audience's voice)

Replaces tedious work ($2K+/month)

Creative Library

Save time by storing, tagging, creating, & splitting videos with AI.

Replaces Recharm ($500-$3K+/month), Air ($600-$5K+/month)

UGC Creators

Save time & money with free AI-generated UGC.

Replaces Arcads, MakeUGC ($119+/month), Billo ($99+/video)

Creative Analytics

Save money with free creative analytics.

Replaces Motion ($1K-$10K+/month depending on adspend)

Adspy

Save time with free AI-powered ad cloning.

Replaces Foreplay ($99/month + $20/user + $50/tracked competitor)

Ads Manager

Save time with free ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Us vs. them


Scriptwriting
Creative briefs
Audience research
Video editing
Creative storage
UGC videos
Creative analytics
Competitor ad spying
Ad Manager upload
0% markup on usage

What they're saying

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

$100M+ revenue

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without headaches."

Maneet Khaira

CEO, Backbone

$100M+ revenue

"Going from scripts to finished ads was a mountain of manual work. Icon handles everything from scriptwriting to ad uploads with a few clicks."

Tim Chen

CEO, Dog Is Human

$100M+ revenue

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without headaches."

Maneet Khaira

CEO, Backbone

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

Story

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Hi, I'm Kennan!

Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).

Reality hit at the end of high school: I needed to support myself so I taught myself to code. I quickly fell in love with it, started skipping class to work, and dropped out after a year of college to join Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to transform advertising (hence Icon & building the first AI Admaker).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Hi, I'm Kennan!

Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).

Investors

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Roman Khan

Icon Investor

President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.

Ron Shah

Icon Investor

CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.