Icon

Examples

Video poster
ridge ($100M+ revenue)
ridge ($100M+ revenue)
407K followers
Video poster
immi ($100M+ revenue)
immi ($100M+ revenue)
204K followers
Video poster
liquidiv
liquidiv
461K followers
Video poster
chomps
chomps
123K followers
Video poster
getgraza
getgraza
111K followers
Video poster
chamberlaincoffee
chamberlaincoffee
549K followers
Video poster
oonihq
oonihq
708K followers
Video poster
drinkag1
drinkag1
627K followers
5.0 rating
Trusted by 155+ brands
Ridge
Mudwtr
Obvi
Backbone
Hiya
Jones Road
Ridge
Mudwtr
Obvi
Backbone
Hiya
Jones Road
Problem

Coming up with 100 unique, 30-second scripts is painful.

Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.

Creating 3 permutations of each of the 100 ads (for A/B testing) makes the pain even worse.

Now imagine voiceovers, captions, & uploading all 300 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 3K ads).

Products for scriptwriting, video editing, creative storage, UGC, creative analytics, & competitor ad spying exist, but they're not built for making ads (or just built badly).

Capcut
Capcut
Video editing
$9.99/month
Adobe Premiere
Adobe Premiere
Video editing
$54.99/month
ChatGPT
ChatGPT
Scriptwriting
$20/month
Foreplay
Foreplay
Ad spying
$99/month
AdSpy
AdSpy
Ad spying
$149/month
Recharm
Recharm
Creative storage
$500-$3K/month
Motion
Motion
Creative analytics
$1K-$10K+/month
Billo
Billo
UGC
$99/video
Air
Air
Creative storage
$600-$5K+/month
+10 other tools
Solution

Icon solves this with the first AI Admaker. Think ChatGPT + CapCut, but for making winning ads with AI in minutes.

Icon starts by looking at your video library & tagging scenes (e.g. "sofa," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.

From there, just enter ideas into AdGPT (ChatGPT for ads) to generate ads with perfectly matching clips for every scene.

AdGPT gets your ads 80-99% complete. Make edits with AdCut (CapCut for ads) or prompt AdGPT until you're happy.

3-person creative teams make 30 ads per month. With Icon, they make 300 (& get more winners).

We also replace $2K-$30K in monthly costs: scriptwriting (ChatGPT), video editing (CapCut, Premiere), creative storage (Air, Recharm), UGC (Arcads, MakeUGC, Billo), creative analytics (Motion), competitor ad spying (Foreplay), & more.

Solution

How it works

  • 1. Share your existing videos
    1. Share your existing videos
    Icon looks at your video library & tags scenes (e.g. "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
  • 2. Create ads with AdGPT
    2. Create ads with AdGPT
    Use AdGPT to create ads that are 80-99% complete with perfectly matching clips for every scene.
  • 3. Edit ads with AdCut
    3. Edit ads with AdCut
    Use AdCut to edit your 80-99% complete AdGPT ads until you're happy.

AdGPT Workflows

  • Bring a script
    Bring a script
    Save time by finding matching videos for your script with Icon.
  • Bring a creative brief
    Bring a creative brief
    Save time by finding matching videos for your brief with Icon.
  • B-roll cutting
    B-roll cutting
    Save time by cutting in B-roll on your talking head videos with Icon.
  • Long form to ad
    Long form to ad
    Save time by turning reviews & interviews into ads with Icon.
  • Clone script from ad
    Clone script from ad
    Save time by cloning winning ad scripts from top brands with Icon.
  • Ad from voiceover
    Ad from voiceover
    Save time by creating an ad from a voiceover with Icon.

Products

Icon
ChatGPT
CapCut
Scriptwriting
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check
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Creative briefs
check
x
x
Audience research
check
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x
Video editing
check
x
check
Creative storage
check
x
x
UGC videos
check
x
x
Creative analytics
check
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Competitor ad spying
check
x
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Ad Manager upload
check
x
x
0% markup on usage
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What they're saying

Obvi
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah

Ron Shah

CEO, Obvi

Story

Kennan Davison

Kennan Davison

CEO, Founder
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.
Hi, I'm Kennan!
Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).
Read more of the story...
Founders Fund

Founders Fund

Icon Investor
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.
Kennan Davison

Kennan Davison

CEO, Founder
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

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