Icon

Examples

Video poster
ridge
ridge
407K followers
Video poster
immieats
immieats
204K followers
Video poster
liquidiv
liquidiv
461K followers
Video poster
chomps
chomps
123K followers
Video poster
getgraza
getgraza
111K followers
Video poster
chamberlaincoffee
chamberlaincoffee
549K followers
Video poster
oonihq
oonihq
708K followers
Video poster
drinkag1
drinkag1
627K followers
Ridge
Mudwtr
Obvi
Backbone
Hiya
Jones Road
Ridge
Mudwtr
Obvi
Backbone
Hiya
Jones Road
Problem

Coming up with 100 unique, 30-second scripts is painful.

Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.

Creating 3 permutations of each of the 100 ads (for A/B testing) makes the pain even worse.

Now imagine voiceovers, captions, music, & uploading all 300 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 3K ads).

Products for scriptwriting, competitor research, creative storage, video editing, creative analytics, & UGC exist, but they're not built for making ads (or just built badly).

Capcut
Capcut
Video editing
$7.99/month
Adobe Premiere
Adobe Premiere
Video editing
$54.99/month
ChatGPT
ChatGPT
Scriptwriting
$20/month
Foreplay
Foreplay
Competitor ads
$99/month
AdSpy
AdSpy
Competitor ads
$149/month
Recharm
Recharm
Creative storage
$500-$3k/month
Motion
Motion
Creative analytics
$1K-$10K/month
Billo
Billo
UGC
$99/video
Air
Air
Creative storage
$600-$2k/month
+10 other tools
Solution

Icon solves this with the first AI Admaker. Think CapCut, but for making winning ads with AI in minutes (vs. a general video editor).

Icon connects to your video library and turns everything into small, reusable clips (works with long form too). From there, you can type whatever script you want (or upload a competitor's winning ad) and we'll create an ad with the perfect matching 3-second clip for every scene.

We even help with permutations, voiceovers, captions, music, ad auto-uploading, & more.

Icon is built to augment marketers, not give you unusable AI creatives. With this in mind, we get your ads 80-99% complete. From there, use the Admaker Editor to get them to the finish line.

Solution

What they're saying

Obvi
"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."
Ron Shah

Ron Shah

CEO, Obvi

How it works

Admaker Editor

Save time editing ads. Think CapCut, but for ads.

We get ads 80-99% complete with our workflows (e.g. "Bring a script"). From there, use the Admaker Editor to take it to the finish line.

Easily edit scripts, switch clips, & much more.

Admaker Editor
AdGPT

Save time by creating or editing ads with AdGPT. It's like ChatGPT for ads.

Creation prompt: "Make an ad comparing Ridge Wallet to bulky wallets."

Edit prompt: "Make it longer. Mention back pain. Make it funny."

AdGPT
Bring a script

Save time by finding matching videos for your script with Icon.

We'll split your script into shots and pick matching videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Bring a script
B-roll cutting

Save time by cutting in B-roll on your talking head videos with Icon.

We'll pick matching videos to cut in on your talking head videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

B-roll cutting
Long form to ad

Save time by turning raw long form videos (e.g. product reviews, customer interviews) into ads with Icon.

We'll identify the most interesting parts of your long form video and assemble it into an ad (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Long form to ad
Ad cloning

Save time by cloning winning ads from top brands with Icon.

We'll clone an ad using your videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Ad cloning
Make me an ad

Save time by getting ads from Icon.

We'll make an ad using your videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Make me an ad
Describe an ad

Save time by getting an ad from a prompt (e.g. creative brief) with Icon.

We'll make an ad using your prompt (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Describe an ad
Ad from voiceover

Save time by creating an ad from a voiceover with Icon.

We'll pick matching videos for your voiceover (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Ad from voiceover

Story

Kennan Davison

Kennan Davison

CEO, Founder
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.
Hi, I'm Kennan!
Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).
Read more of the story...

Products

Admaker(replaces CapCut, Premiere)

Create winning ads in minutes.

Helps with scriptwriting, script-to-video matching (for every shot), B-roll cutting, long form to ad, competitor ad cloning, video creation, permutations, voiceovers, captions, music, analytics, ad auto-uploading, & more.

Replaces CapCut ($7.99/month), Premiere ($54.99/month)

Admaker
Adspy
(replaces AdSpy, Foreplay)

Save time with AI-powered ad cloning.

Replaces Foreplay ($99/month + $20/user), AdSpy ($149/month)

Adspy
Ads Manager
(replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Ads Manager
Creative Library
(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Videos are used as building blocks for AI-generated ads in Admaker.

Replaces Recharm ($500-3K/month), Air ($600-$2K/month)

Creative Library
Creative Analytics
(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

Creative Analytics
UGC Creators
(replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

UGC Creators
Kennan Davison

Kennan Davison

CEO, Founder
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.
Founders Fund

Founders Fund

Icon Investor
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Products
Icon

Others

Admaker
(replaces CapCut, Premiere)
Create winning ads in minutes.
Replaces CapCut ($7.99/month), Premiere ($54.99/month)
check
x
Adspy
(replaces Foreplay, AdSpy)
Save time with AI-powered ad cloning.
Replaces Foreplay ($99/month + $20/user), AdSpy ($149/month)
check
x
Ads Manager
(replaces Ad Managers)
Save time with ad manager auto-upload.
Replaces Meta Ads Manager (direct use)
check
x
Creative Library
(replaces Recharm, Air)
Save time by storing, tagging, creating, & splitting videos with AI.
Replaces Recharm ($500-3K/month), Air ($600-$2K/month)
check
x
Creative Analytics
(replaces Motion)
Save money with built-in creative analytics.
Replaces Motion ($1K-$10K/month)
check
x
UGC Creators
(replaces Billo)
Save time & money with AI-generated UGC.
Replaces Billo ($99/video)
check
x

Explore more

Ready to create winning ads in minutes?