Admaker

Create winning ads in minutes.

Create AI-generated ads with your Creative Library & AdGPT

Brainstorming 100 unique, 40-second scripts is painful.

Manually matching 20 clips (from your 10,000-video library) to each shot in your 100 unique scripts is even more painful.

Creating 10 permutations of each of the 100 ads (for A/B testing) is maximum pain.

Now imagine voiceovers, captions, music, & manually uploading all 1,000 ads to Meta & TikTok on top of this.

Icon solves this with the first AI Admaker.

AI Admaker helps with scriptwriting & ad cloning (AdGPT), video creation (A-roll, B-roll, UGC), script-to-shot matching (existing & AI-generated videos), permutations, voiceovers, captions, music, ad auto-launching, & more.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Create AI-generated ads with your Creative Library & AdGPT

Brainstorming 100 unique, 40-second scripts is painful.

Manually matching 20 clips (from your 10,000-video library) to each shot in your 100 unique scripts is even more painful.

Creating 10 permutations of each of the 100 ads (for A/B testing) is maximum pain.

Now imagine voiceovers, captions, music, & manually uploading all 1,000 ads to Meta & TikTok on top of this.

Icon solves this with the first AI Admaker.

AI Admaker helps with scriptwriting & ad cloning (AdGPT), video creation (A-roll, B-roll, UGC), script-to-shot matching (existing & AI-generated videos), permutations, voiceovers, captions, music, ad auto-launching, & more.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Features

AdGPT

Create winning ads in minutes with AdGPT. It's like ChatGPT for ads.

Example prompt: "Make an ad comparing Ridge Wallet to bulky wallets."

Follow-up prompt: "Make it longer. Mention back pain. Make it funny."

AdGPT

Create winning ads in minutes with AdGPT. It's like ChatGPT for ads.

Example prompt: "Make an ad comparing Ridge Wallet to bulky wallets."

Follow-up prompt: "Make it longer. Mention back pain. Make it funny."

Bring a script

Increase creative volume by using Icon AI's script-to-shot matching for your scripts.

Icon AI will split your script into shots & pick matching videos.

Bring a script

Increase creative volume by using Icon AI's script-to-shot matching for your scripts.

Icon AI will split your script into shots & pick matching videos.

Filters

Easily enable or disable AI UGC and/or AI B-roll using filters.

You can also choose between brand ads vs product-specific ads (using the "Products shown" filter).

Disable AI UGC if you're a big brand and worried about backlash.

Filters

Easily enable or disable AI UGC and/or AI B-roll using filters.

You can also choose between brand ads vs product-specific ads (using the "Products shown" filter).

Disable AI UGC if you're a big brand and worried about backlash.

Permutations

Increase creative volume with built-in permutation A/B testing.

Permutations

Increase creative volume with built-in permutation A/B testing.

Voiceovers

Save time & money with AI-generated voiceovers.

Voiceovers are conversion-optimized.

Voiceovers

Save time & money with AI-generated voiceovers.

Voiceovers are conversion-optimized.

Captions

Save time with AI-generated captions.

Caption styling is customizable.

Captions

Save time with AI-generated captions.

Caption styling is customizable.

Background music

Save time with AI-picked background music.

Music is conversion-optimized.

Background music

Save time with AI-picked background music.

Music is conversion-optimized.

Relevancy ranking

Increase creative volume by quickly trying other relevant videos for a shot.

Options are ranked by Icon AI's match score. You can also see why Icon AI picked a video.

Relevancy ranking

Increase creative volume by quickly trying other relevant videos for a shot.

Options are ranked by Icon AI's match score. You can also see why Icon AI picked a video.

What they're saying

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without the production headache."

Maneet Khaira

CEO, Backbone

"Going from scripts to finished ads was a mountain of manual work. Icon handles everything from video matching to platform uploads with a few clicks."

Tim Chen

CEO, Dog Is Human

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without the production headache."

Maneet Khaira

CEO, Backbone

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

Other products

Adspy
(replaces AdSpy, Foreplay)

Save time with AI-powered ad cloning.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Adspy
(replaces AdSpy, Foreplay)

Save time with AI-powered ad cloning.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Ads Manager
(replaces Meta & TikTok Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta & TikTok Ad Managers (direct use)

Ads Manager
(replaces Meta & TikTok Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta & TikTok Ad Managers (direct use)

Creative Library
(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Videos are used as building blocks for AI-generated ads in Admaker.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Library
(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Videos are used as building blocks for AI-generated ads in Admaker.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Analytics
(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

Creative Analytics
(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

UGC Creators
(replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

UGC Creators
(replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

Story

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Hi, I'm Kennan!

Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M+ players globally).

Despite this, I needed to support myself so I went to college and started learning to code. Coding came naturally (especially with 100 hour weeks) and I was soon skipping class to work at places like Hulu and Wieden+Kennedy (ad agency). Realizing that being paid to work full-time (vs. paying to go to school) sounded quite nice, I dropped out after 1 year to join Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In just 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to help brands bring their stories to life exponentially faster and make marketing much better (hence Icon & building the first AI Admaker).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Hi, I'm Kennan!

Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M+ players globally).

Despite this, I needed to support myself so I went to college and started learning to code. Coding came naturally (especially with 100 hour weeks) and I was soon skipping class to work at places like Hulu and Wieden+Kennedy (ad agency). Realizing that being paid to work full-time (vs. paying to go to school) sounded quite nice, I dropped out after 1 year to join Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In just 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to help brands bring their stories to life exponentially faster and make marketing much better (hence Icon & building the first AI Admaker).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Investors

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Ron Shah

Icon Investor

CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.

Roman Khan

Icon Investor

President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.

Eric Glyman

Icon Investor

CEO, Co-founder at Ramp ($7.6B).

Previously: CEO, Co-founder at Paribus (acquired by Capital One), Y Combinator S15, Harvard.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Ron Shah

Icon Investor

CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.

Roman Khan

Icon Investor

President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.

Team

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Yunyu Lin

Founding Board Member

Head of AI at Ramp.

Previously: CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).

Kevin Jin

Engineering

Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.

Max Sidebotham

Engineering

Previously: CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.

Joseph Ma

Engineering

Previously: Founding Engineer at Stealth (AI / LLMs), Ramp, Citadel, Waterloo (dropout).

Abhi Upadhyay

Engineering

Previously: Founding Engineer at Sieve (AI Video / AI Audio), Snapchat, NVIDIA, UC Berkeley.

Caleb Tan

Engineering

Previously: Founding Engineer at Pallet, Imprint, Docusign, UIUC (dropout).

Saurav Kumar

Engineering

Previously: NVIDIA, Facebook, UIUC (incomplete).

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Yunyu Lin

Founding Board Member

Head of AI at Ramp.

Previously: CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).

Kevin Jin

Engineering

Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.

Us vs. them

Products

Others

Admaker

(replaces CapCut, Adobe Premiere)

Create winning ads in minutes.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Adspy

(replaces Foreplay, AdSpy)

Save time with AI-powered ad cloning.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Ads Manager

(replaces Meta & TikTok Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta & TikTok Ad Managers (direct use)

Creative Library

(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Analytics

(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

UGC Creators

(replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

Others

Products

Admaker (replaces CapCut, Adobe Premiere)

Create winning ads in minutes.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Adspy (replaces Foreplay, AdSpy)

Save time with AI-powered ad cloning.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Ads Manager (replaces Meta & TikTok Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta & TikTok Ad Managers (direct use)

Creative Library (replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Analytics (replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

UGC Creators (replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

Admaker

Create AI-generated ads with your Creative Library & AdGPT

Create AI-generated ads with your Creative Library & AdGPT

Features

What they're saying

Ron Shah

Maneet Khaira

Tim Chen

Ron Shah

Maneet Khaira

Ron Shah

Other products

Story

Kennan Davison

Kennan Davison

Investors

Founders Fund

Ron Shah

Roman Khan

Eric Glyman

Founders Fund

Ron Shah

Roman Khan

Team

Kennan Davison

Yunyu Lin

Kevin Jin

Max Sidebotham

Joseph Ma

Abhi Upadhyay

Caleb Tan

Saurav Kumar

Kennan Davison

Yunyu Lin

Kevin Jin

Us vs. themSee full comparison

Others

Others

Ready to create winning ads in minutes?

Us vs. them