Icon

Admaker

Create winning ads in minutes.
Ridge
Mudwtr
Obvi
Backbone
Hiya
Jones Road

Create AI-generated ads with your Creative Library

Coming up with 100 unique, 30-second scripts is painful.

Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.

Now imagine voiceovers, captions, music, & uploading all 100 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 1000 ads).

Icon solves this with the first AI Admaker. Think CapCut, but for making winning ads with AI in minutes (vs. a general video editor).

Icon helps with scriptwriting, script-to-video matching (for every shot), B-roll cutting, long form to ad, competitor ad cloning, video creation, permutations, voiceovers, captions, music, analytics, ad auto-uploading, & more.

Replaces CapCut ($7.99/month), Premiere ($54.99/month)

Create AI-generated ads with your Creative Library
Ridge
Mudwtr
Obvi
Backbone
Hiya
Jones Road

What they're saying

Obvi
"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."
Ron Shah

Ron Shah

CEO, Obvi

Features

Admaker Editor

Save time editing ads. Think CapCut, but for ads.

We get ads 80-99% complete with our workflows (e.g. "Bring a script"). From there, use the Admaker Editor to take it to the finish line.

Easily edit scripts, switch clips, & much more.

Admaker Editor
AdGPT

Save time by creating or editing ads with AdGPT. It's like ChatGPT for ads.

Creation prompt: "Make an ad comparing Ridge Wallet to bulky wallets."

Edit prompt: "Make it longer. Mention back pain. Make it funny."

AdGPT
Bring a script

Save time by finding matching videos for your script with Icon.

We'll split your script into shots and pick matching videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Bring a script
B-roll cutting

Save time by cutting in B-roll on your talking head videos with Icon.

We'll pick matching videos to cut in on your talking head videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

B-roll cutting
Long form to ad

Save time by turning raw long form videos (e.g. product reviews, customer interviews) into ads with Icon.

We'll identify the most interesting parts of your long form video and assemble it into an ad (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Long form to ad
Ad cloning

Save time by cloning winning ads from top brands with Icon.

We'll clone an ad using your videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Ad cloning
Make me an ad

Save time by getting ads from Icon.

We'll make an ad using your videos (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Make me an ad
Describe an ad

Save time by getting an ad from a prompt (e.g. creative brief) with Icon.

We'll make an ad using your prompt (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Describe an ad
Ad from voiceover

Save time by creating an ad from a voiceover with Icon.

We'll pick matching videos for your voiceover (to get your ad 80-99% complete). From there, use the Admaker Editor to take it to the finish line.

Ad from voiceover
Voiceovers

Save time & money with AI-generated voiceovers.

Voiceovers are conversion-optimized.

Voiceovers
Captions

Save time with AI-generated captions.

Caption styling is customizable.

Captions
Background music

Save time with AI-picked background music.

Music is conversion-optimized.

Background music
Relevancy ranking

Save time by easily finding relevant videos for a shot (for when you disagree with Icon on the best match).

Options are given a match score by Icon. You can also see why Icon picked a video.

Relevancy ranking
Permutations

Increase creative volume with built-in permutation A/B testing.

Permutations
Aspect ratios

Save time with aspect ratio export settings.

Supports 9:16, 4:5, 1:1.

Aspect ratios
Ad settings

Easily enable or disable AI UGC and/or AI B-roll in ad settings.

You can also choose between brand ads vs product-specific ads (using the "Products shown" filter).

Disable AI UGC if you're a big brand and worried about backlash.

Ad settings

Story

Kennan Davison

Kennan Davison

CEO, Founder
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.
Hi, I'm Kennan!
Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).
Read more of the story...

Other products

Adspy
(replaces AdSpy, Foreplay)

Save time with AI-powered ad cloning.

Replaces Foreplay ($99/month + $20/user), AdSpy ($149/month)

Adspy
Ads Manager
(replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Ads Manager
Creative Library
(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Videos are used as building blocks for AI-generated ads in Admaker.

Replaces Recharm ($500-3K/month), Air ($600-$2K/month)

Creative Library
Creative Analytics
(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

Creative Analytics
UGC Creators
(replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

UGC Creators
Kennan Davison

Kennan Davison

CEO, Founder
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.
Founders Fund

Founders Fund

Icon Investor
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Products
Icon

Others

Admaker
(replaces CapCut, Premiere)
Create winning ads in minutes.
Replaces CapCut ($7.99/month), Premiere ($54.99/month)
check
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Adspy
(replaces Foreplay, AdSpy)
Save time with AI-powered ad cloning.
Replaces Foreplay ($99/month + $20/user), AdSpy ($149/month)
check
x
Ads Manager
(replaces Ad Managers)
Save time with ad manager auto-upload.
Replaces Meta Ads Manager (direct use)
check
x
Creative Library
(replaces Recharm, Air)
Save time by storing, tagging, creating, & splitting videos with AI.
Replaces Recharm ($500-3K/month), Air ($600-$2K/month)
check
x
Creative Analytics
(replaces Motion)
Save money with built-in creative analytics.
Replaces Motion ($1K-$10K/month)
check
x
UGC Creators
(replaces Billo)
Save time & money with AI-generated UGC.
Replaces Billo ($99/video)
check
x

Explore more

Ready to create winning ads in minutes?