Case Studies
How it works (for brands)
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Partner with the right creators faster
Take the guesswork out of choosing which creators to partner with.
Match with the best creators for your brand using key signals (e.g. follower count, engagement rate, audience demographics matching target customers).
You can also bring your own creators (BYOC).
Ads are whitelisted so that Meta's algorithm shows creator ads to their audiences (seeing a creator you follow recommend a product is more compelling versus someone random).
Whitelisted ads are the "sponsored" posts you see from creators in your Instagram feed. Also known as darkposts, they do not show up on a creator's profile.
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Turn 1 video into 20 videos with AI
No more waiting weeks for creators to make videos.
Take 1 perfect source video from a creator and instantly turn it into many videos.
All videos are approved (or rejected) by creators.
AI-generated audio is powered by OpenAI Voice Engine (which we have exclusive access to).
[Coming soon] AI-generated B-roll. Type text ("Bloom Nutrition's Greens being scooped into tall glass") and get video back. For now, upload existing B-roll to have it automatically woven into videos.
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Find winning ads by A/B testing messaging
Being bottlenecked by content creation is a thing of the past.
With instantly generated videos, you can A/B test your hook, story, & call-to-action to find the best messaging and improve ad performance.
What they're saying
Maneet Khaira
Ron Shah
Tim Chen
Alexandra Botez
Fred Liu
Reilly Opelka
Maneet Khaira
Ron Shah
Alexandra Botez
Fred Liu
Maneet Khaira
Alexandra Botez
Us vs. them
Other options
Story
Kennan Davison
Founders Fund
Ron Shah
Roman Khan
Founders Fund
Ron Shah
Kennan Davison
Yunyu Lin
Kevin Jin
Kennan Davison
Yunyu Lin
Why us
Track record of things that can't be faked
Icon is the best team helping brands create winning influencer ads with AI.
Our CEO/Founder (who is writing this, sorry for writing in 3rd person) brings experience from Skio, Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends (Top 200 North America), & Y Combinator.
At Skio (subscription management software for brands on Shopify), he was CEO/Founder of the company from 2021 to 2024 helping grow revenue from $0 to $10M+ ARR in 3 years (w/ 90% margins) and a team of 50 (on $8.4M raised). Skio is profitable and still growing >100% YoY.
Our tech investors include Peter Thiel's Founders Fund, Eric Wei & Will Kim (Karat), Alex Botez (Chess), Kevin Hartz (A*, Eventbrite), Max Altman (Saga), Reilly Opelka (Tennis), as well as founders & executives of OpenAI, Ramp, Flexport, Pika, & Cognition (Devin).
Our D2C investors include Ron Shah & Ash Melvani (Obvi), Roman Khan, Nick Shackelford, Jimmy Kim (Sendlane), Kevin Lee (Immi), Justin Mares (Kettle & Fire), Steph Liu (Levitate), Sara Du (Alloy), Jason Wong, as well as founders of Eight Sleep, Yotpo, Siena AI, Replo, Novel, Parker, GR0, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, Daasity, & more.
Our team has also worked with 1000+ brands like Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, Bulletproof, 100 Thieves, Vega, KOS, KITSCH, True Botanicals, mindbodygreen, Transparent Labs, GHOST, Wild One, OpenStore, The Nue Co., Immi, DRMTLGY, Boba Tea Protein, KraveBeauty, Glamnetic, Doe Lashes, Magic Mind, Remedy Organics, & Siete Foods.
Focused on helping creators & brands partner with AI
Icon is focused on helping creators & brands partner with AI vs. also juggling the underlying AI tech.
We believe our approach is fundamentally better because we're free to choose the best technology partner for a specific job.
To illustrate this, maybe one AI-video partner specializes in face closeups while another partner specializes in body movements (where face doesn't matter as much).
If we built all underlying technology in-house, it would create a fundamental conflict of interest where we can't offer a competitor's tool (that might be better) without losing revenue.
Another weakness of building underlying tech is one will inherently make lots of money from fake AI actors. Icon's mission is helping human creators win so this would be a conflict of interest for us.
Focused on helping human creators win with AI
Icon's mission is helping human creators win with AI and every decision we make is guided by this commitment.
The future of content will inevitably have fake AI actors. Despite this, we believe human creators augmented with AI will win (especially if we're helping).
An example of our mission guiding our decision-making is Icon not partaking in building underlying AI tech (which inevitably will make a lot of money from fake AI actors). This inherently helps us stay more focused on human creators.