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Case Studies

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How it works (for brands)

Partner with the right creators faster

Take the guesswork out of choosing which creators to partner with.

Match with the best creators for your brand using key signals (e.g. follower count, engagement rate, audience demographics matching target customers).

You can also bring your own creators (BYOC).

Ads are whitelisted so that Meta's algorithm shows creator ads to their audiences (seeing a creator you follow recommend a product is more compelling versus someone random).

Whitelisted ads are the "sponsored" posts you see from creators in your Instagram feed. Also known as darkposts, they do not show up on a creator's profile.

Partner with the right creators faster

Turn 1 video into 20 videos with AI

No more waiting weeks for creators to make videos.

Take 1 perfect source video from a creator and instantly turn it into many videos.

All videos are approved (or rejected) by creators.

AI-generated audio is powered by OpenAI Voice Engine (which we have exclusive access to).

[Coming soon] AI-generated B-roll. Type text ("Bloom Nutrition's Greens being scooped into tall glass") and get video back. For now, upload existing B-roll to have it automatically woven into videos.

Turn 1 video into 20 videos with AI

Find winning ads by A/B testing messaging

Being bottlenecked by creator content creation is a thing of the past.

With instantly generated videos, you can A/B test your hook, story, & call-to-action to find the best messaging and improve ad performance.

Find winning ads by A/B testing messaging

What they're saying

Backbone
"Choosing creators can be slow and uncertain. Icon uses key signals to connect you with the right creators faster."
Maneet Khaira

Maneet Khaira

CEO, Backbone
"Partnering with the right brands can be difficult. Icon matches you with brands that match your following, resulting in more repeat deals."
Alexandra Botez

Alexandra Botez

Pro Chess & Poker Player
@missbotez (4.7M followers)

Ready to create winning influencer ads with AI?