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Interviews

The Structured Playbook for Ramping Up Digital Marketing

The Structured Playbook for Ramping Up Digital Marketing

How to Build a Customer Feedback Engine with Enquire CEO Matt Bahr

How to Build a Customer Feedback Engine with Enquire CEO Matt Bahr

The Ebbs and Flows of Scaling a Startup with Loop CEO Jonathan Poma

The Ebbs and Flows of Scaling a Startup with Loop CEO Jonathan Poma

The Case for DTC Customization with Prose Co-Founder Paul Michaux

The Case for DTC Customization with Prose Co-Founder Paul Michaux

How to Leverage Sustainability to Drive Revenue Growth

How to Leverage Sustainability to Drive Revenue Growth

How to Scale a DTC Growth Agency with Common Thread’s Taylor Holiday

How to Scale a DTC Growth Agency with Common Thread’s Taylor Holiday

Building Web3-Enabled Commerce Engines with Novel CEO Roger Beaman

Building Web3-Enabled Commerce Engines with Novel CEO Roger Beaman

The Future of Unified Commerce with Violet CEO Brandon Schulz

The Future of Unified Commerce with Violet CEO Brandon Schulz

Unlocking Brand Design & Development with Doris Dev’s Justin Seidenfeld

Unlocking Brand Design & Development with Doris Dev’s Justin Seidenfeld

Why Shogun Built a "Head" for "Headless" with Co-Founder Nick Raushenbush

Why Shogun Built a "Head" for "Headless" with Co-Founder Nick Raushenbush

Leveraging Reviews as a Growth Engine with Junip CEO Stuart Arsenault

Leveraging Reviews as a Growth Engine with Junip CEO Stuart Arsenault

Tactical Lessons from Scaling HelloFresh with CEO Dominik Richter

Tactical Lessons from Scaling HelloFresh with CEO Dominik Richter

The Next-Gen Operating System for CPG with Cresicor CEO Alex Whatley

The Next-Gen Operating System for CPG with Cresicor CEO Alex Whatley

The Taika Playbook: Designing Custom R&D Engines

The Taika Playbook: Designing Custom R&D Engines

Influencer Marketing & Gen-Z Community with TBH CEO Elena Guberman

Influencer Marketing & Gen-Z Community with TBH CEO Elena Guberman

MuteSix Field Guide: How to Unlock Your Brand’s Optimal Ad Strategy

MuteSix Field Guide: How to Unlock Your Brand’s Optimal Ad Strategy

Cutting Acquisition Costs and Democratizing Data with Disco's Conner Sherline

Cutting Acquisition Costs and Democratizing Data with Disco's Conner Sherline

Headless Upgrades and Category Dominance with Builder’s Steve Sewell

Headless Upgrades and Category Dominance with Builder’s Steve Sewell

How to Build a Luxury DTC Brand with Last Crumb CEO Matt Jung

How to Build a Luxury DTC Brand with Last Crumb CEO Matt Jung

GTM Tools and Driving Reliable Revenue with ShipBob’s Casey Armstrong

GTM Tools and Driving Reliable Revenue with ShipBob’s Casey Armstrong

Leveraging Automation and Socializing Stacks with Alloy CEO Sara Du

Leveraging Automation and Socializing Stacks with Alloy CEO Sara Du

Loyalty Trends and DTC Referral Flywheels with Smile CEO Mike Rossi

Loyalty Trends and DTC Referral Flywheels with Smile CEO Mike Rossi

Angel Investing, Growth Tactics, and eComm Stacks with James Beshara

Angel Investing, Growth Tactics, and eComm Stacks with James Beshara

Networking Flywheels and Flexible Financing with Settle CEO Alek Koenig

Networking Flywheels and Flexible Financing with Settle CEO Alek Koenig

Designing Zero to One Growth Funnels with Julian Shapiro

Designing Zero to One Growth Funnels with Julian Shapiro

Jeff Chang on Growth Funnels, Acquisition Playbooks, and Rapid Testing

Jeff Chang on Growth Funnels, Acquisition Playbooks, and Rapid Testing

Sahil Bloom on Content Strategy, Brand Voice, and Audience Growth

Sahil Bloom on Content Strategy, Brand Voice, and Audience Growth

Data Paralysis and DTC Growth Levers with Source Medium’s Feifan Wang

Data Paralysis and DTC Growth Levers with Source Medium’s Feifan Wang

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How it works (for brands)

Partner with the right creators faster

Take the guesswork out of choosing which creators to partner with.

Match with the best creators for your brand using key signals (e.g. follower count, engagement rate, audience demographics matching target customers).

You can also bring your own creators (BYOC).

Ads are whitelisted so that Meta's algorithm shows creator ads to their audiences (seeing a creator you follow recommend a product is more compelling versus someone random).

Whitelisted ads are the "sponsored" posts you see from creators in your Instagram feed. Also known as darkposts, they do not show up on a creator's profile.

Partner with the right creators faster

Turn 1 video into 20 videos with AI

No more waiting weeks for creators to make videos.

Take 1 perfect source video from a creator and instantly turn it into many videos.

All videos are approved (or rejected) by creators.

AI-generated audio is powered by OpenAI Voice Engine (which we have exclusive access to).

[Coming soon] AI-generated B-roll. Type text ("Bloom Nutrition's Greens being scooped into tall glass") and get video back. For now, upload existing B-roll to have it automatically woven into videos.

Turn 1 video into 20 videos with AI

Find winning ads by A/B testing messaging

Being bottlenecked by creator content creation is a thing of the past.

With instantly generated videos, you can A/B test your hook, story, & call-to-action to find the best messaging and improve ad performance.

Find winning ads by A/B testing messaging

What they're saying

Backbone
"Choosing creators can be slow and uncertain. Icon uses key signals to connect you with the right creators faster."
Maneet Khaira

Maneet Khaira

CEO, Backbone
"Partnering with the right brands can be difficult. Icon matches you with brands that match your following, resulting in more repeat deals."
Alexandra Botez

Alexandra Botez

Pro Chess & Poker Player
@missbotez (4.7M followers)

Ready to create winning influencer ads with AI?