10x earnings for your creators helping them endorse brands with AI-generated videos

Icon is an all-in-one platform for your creators to do AI-generated brand endorsements. Match your creators with brands doing $100M+ revenue, have them try out products to make sure they like them, & then safely approve (or reject) AI-generated endorsement videos that brands make of your creators.

trusted by brands doing $100M+ revenue...

Everyday Dose
Bubs Naturals
Hiya
Backbone
Immi
Dog is Human
Everyday Dose
BUBS Naturals
Hiya
Backbone
Immi
Dog is Human

Team

Kennan Davison

Kennan Davison

Founder, CEO
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Founder, CEO @Skio ($10M+ ARR w/ 90% margins in 3 years, profitable, $8.4M raised).
Previously: Pinterest, Hulu, Wieden+Kennedy, League of Legends Challenger (Top 200 North America), Y Combinator S20 (solo founder), Dropout (after 1 year).
Fred Liu

Fred Liu

Creator Growth
Fred Liu
Fred Liu
Fred Liu
Fred Liu
3.3M followers (@asxpliu).

Investors (click to see more)

Jimmy Kim
Jimmy Kim
Roman Khan
Roman Khan
Roman Khan
Roman Khan
Roman Khan

Watch videos (click to play)

Founder elevator pitch (30s)

(Real video)

Recorded when we were called Paragon instead of Icon and now I don't have time to reshoot (yes, there's irony in this).

BUBS Naturals x Fred Liu

(AI-generated video)

This is a real partnership: Fred (@asxpliu) is a creator with 3.3M combined followers & BUBS Naturals is a brand selling Collagen Peptides doing >$10M ARR.

This AI-generated video outperformed all other creative in the account and is 100x cheaper than a normal partnership.

How it works

1. Onboard your creators

You'll be able to do anything on your creator's behalf.

2. Partner with brands

Bring your own brands (BYOB) or choose from our brand network.

Every brand partnership has whitelisting pre-negotiated so the brand has better ad performance (which will result in more repeat brand partnerships for your creators).

3. Get products from brands

Your creators will record & upload a video holding the product they've been sent.

These will be used to create AI-generated videos (with every video being approved by you or your creator before being sent to the brand).

4. Approve AI-generated videos

Brands send us scripts they want to A/B test and we'll create AI-generated videos with said scripts.

Videos are sent to you for approval (or rejection). Once approved, the brand will receive the videos.

Your creators are paid every 14 days per approved/active video.

5. Approve more videos

Brands will A/B test influencer ads with these videos and see which scripts work (and which ones don't).

Using these learnings, they then iterate by creating new AI-generated videos (which you will then approve and make more money for your creators with).

What they're saying

Backbone
"Producing quality videos traditionally takes weeks and countless hours, making it hard to iterate quickly. Icon completely changes this process, allowing rapid creation and refinement."
Maneet Khaira
Maneet Khaira
CEO, Backbone
BUBS Naturals
"Partnerships with creators used to be difficult with endless back-and-forths and manual payouts. Icon's built-in workflows and automation make the process faster, hassle-free, and efficient."
TJ Ferrara
TJ Ferrara
Co-founder, BUBS Naturals
Dog Is Human
"AI-generated videos remove content limitations and reduce costs, allowing brands to scale influencer ads more efficiently. Icon is a game-changer for any brand's marketing strategy."
Tim Chen
Tim Chen
Co-founder, Dog Is Human

How we help

10x earnings for your creators helping them endorse brands with AI-generated videos

Content creation is painfully slow.

Many things can interfere with creator content creation: bad lighting, pimples, 5 o'clock shadow, bad haircut, random sickness, bad weather, bad vibes, the list goes on. Even if the content creation actually happens, words might be botched and the energy levels might not be there after the 10th take.

All in all, it can take 2-20 weeks and 20-1000 hours of work to get your creators to do a potentially bad video.

Even if the video is good, brands wish they could test different scripts and/or iterate quickly.

All of these problems are fixed with Icon's AI-generated videos, but create new problems when mixed with human creators (which we also fix, see "get content 10x faster with built-in AI licensing flows").

Approve content safely 10x faster with built-in AI licensing flows

Creating content 100x faster means licensing (approvals/rejections, payouts, legal contracts) will be the new bottleneck.

Say you're thinking of partnering with a brand and they have 5 scripts/videos of you they want to A/B test. They also want to be able to try more ideas at will.

To do this, they need to get permission for each usage over email (which you probably 1-2 times per day), their legal team needs to draft up a contract (that you need to check/agree to), and you need to negotiate rates (+coordinate payouts).

Now imagine the pain of doing this for 10 of your creators with 100 brands at the same time with 10 new ones per week (~5000 approvals per week).

Icon makes this 100x faster with built-in AI licensing.

Do 100x more brand deals with AI-generated videos

It can be difficult for your creators doing content for 10 brands at once.

Icon solves this with AI-generated videos so your creators can partner with 100x more brands (and make more money).

Bonus: more brands means more exposure for your creators (and new followers).

Make brand deals go 10x faster with SMS & email notifications

It can be annoying getting things over the line with brands.

With Icon's borderline-annoying SMS/email notifications, we help partnerships go 10x faster.

Find brands 10x faster with our AI-focused marketplace

If you need help finding brands looking for creator endorsements with AI-generated videos, we have you covered.

With Icon's brand network, we help you find brands 10x faster.

Why us (our DNA / fundamental edges)

Track record of things that can't be faked

Icon is the best team helping brands run influencer ads 100x faster & 100x cheaper with AI-generated videos.

Our founder/CEO (who is writing this, sorry for writing in 3rd person) brings experience from Skio, Pinterest, Hulu, Wieden+Kennedy, League of Legends (Top 200 North America), & Y Combinator.

At Skio (a subscription platform for Shopify), he is founder/CEO of the company having helped grow revenue from $0 to $10M+ ARR in 3 years (w/ 90% margins) and a team of ~50 (on $8.4M raised). Skio is profitable and still growing >100% YoY (year-over-year).

Our team also has creators with significant followings. As an example, Fred (@asxpliu) on our team has 3.3M followers across all platforms which gives us a rare firsthand perspective that helps us build the best product (we also have a much easier time getting in touch with any creator).

Our investors include Jimmy Kim (Sendlane), Roman Khan, Jason Wong, Nick Shackelford, Kevin Lee (Immi), Steph Liu (Levitate Foundry), Sara Du (Alloy), as well as founders and executives of companies like Gorgias, Yotpo, Siena AI, Replo, Parker, GR0, Settle, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, Daasity, & more.

Our team has also worked with 1000+ brands like Liquid I.V., Bulletproof, Milk Bar, Barstool Sports, Unilever, 100 Thieves, Vega, KOS, KITSCH, True Botanicals, mindbodygreen, Transparent Labs, GHOST, Wild One, OpenStore, The Nue Co., Immi, DRMTLGY, Boba Tea Protein, KraveBeauty, Glamnetic, Doe Lashes, Magic Mind, Remedy Organics, & Siete Foods.

Focused on helping creators & brands do endorsements with AI-generated videos

Icon is focused on helping creators & brands do endorsements with AI-generated videos vs. also juggling the underlying AI tech.

We believe our approach is fundamentally better because we're free to choose the best technology partner for a specific job.

To illustrate this, maybe one AI-video partner specializes in face closeups while another partner specializes in body movements (where face doesn't matter as much).

If we built all underlying technology in-house, it would create a fundamental conflict of interest where we can't offer a competitor's tool (that might be better) without losing revenue.

Another weakness of building underlying tech is one will inherently make lots of money from fake AI actors. Icon's mission is helping human creators win so this would be a conflict of interest for us.

Focused on helping human creators win in a post-AI era

Icon's mission is helping human creators win and every decision we make is guided by this commitment.

The future of content will inevitably have fake AI actors. Despite this, we believe human creators augmented with AI will win (especially if we're helping).

An example of our mission guiding our decision-making is Icon not partaking in building underlying AI tech (which inevitably will make a lot of money from fake AI actors). This inherently helps us stay more focused on human creators.

Built for Gen Z by Gen Z

Icon believes Gen Z is the most important generation to focus on as an audience (especially from an advertising standpoint).

Being Gen Z ourselves helps us build better and faster with this in mind.

Security-first mindset

Icon takes security seriously for obvious reasons.

As of now, we do not outsource engineering in any way (and if we do, it'll be in a secure and thoughtful way).

Frequently asked questions

How do you help brands?

(feel free to copy paste this + send to an influencer marketer/media buyer)

Icon (https://icon.me) is an all-in-one platform for doing AI-generated influencer ads (whitelisted) 100x faster & 100x cheaper. Match with 1M+ follower creators, get the thumbs up they like your product, instantly create 5 different endorsement videos with their approval (for A/B testing scripts), & get it all whitelisted so they're effectively pitching your product to their audience. Live ad between Fred Liu (3.3M followers) & BUBS Naturals ($20M ARR Collagen Brand): https://instagram.com/p/C6WjYqngTpZ

Brands trusted by Icon include Everyday Dose, BUBS Naturals, Hiya, Backbone, Immi, Dog Is Human, & more.

Our team (icon.me/team) brings experience from Skio, Klaviyo, Pinterest, Hulu, Wieden+Kennedy, & Y Combinator.

Investors (icon.me/investors) include Jimmy Kim (Sendlane), Roman Khan, Jason Wong, Nick Shackelford, Kevin Lee (Immi), Steph Liu (Levitate Foundry), Sara Du (Alloy), as well as founders and executives of companies like Gorgias, Yotpo, Siena AI, Replo, Parker, GR0, Settle, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, Daasity, & more.

How do you help creators?

(feel free to copy paste this + send to a creator/talent manager/talent agent)

Icon (https://icon.me) is an all-in-one platform for doing AI-generated brand endorsements to 10x your earnings. Match with brands doing $100M+ revenue, try out their product to make sure you like it, and then safely approve (or reject) AI-generated endorsement videos they make of you. Live ad between Fred Liu (3.3M followers) & BUBS Naturals ($20M ARR Collagen Brand): https://instagram.com/p/C6WjYqngTpZ

Brands trusted by Icon include Everyday Dose, BUBS Naturals, Hiya, Backbone, Immi, Dog Is Human, & more.

Our team (icon.me/team) brings experience from Skio, Klaviyo, Pinterest, Hulu, Wieden+Kennedy, & Y Combinator.

Investors (icon.me/investors) include Jimmy Kim (Sendlane), Roman Khan, Jason Wong, Nick Shackelford, Kevin Lee (Immi), Steph Liu (Levitate Foundry), Sara Du (Alloy), as well as founders and executives of companies like Gorgias, Yotpo, Siena AI, Replo, Parker, GR0, Settle, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, Daasity, & more.

Will these endorsements come off inauthentic?

We believe consumers care whether a creator (they trust) recommends a product, not whether they spent countless hours reshooting for the perfect video (or waiting until their forehead pimple went away).

With this in mind, all creators on Icon try your product and feel good about recommending it to their audience.

Ultimately, we believe manually recorded videos will be replaced by AI-generated videos in the same way handwritten notes have been replaced by emails and texts.

Where do ads show up?

All ads are whitelisted and don't show up in a creator's native feed.

This means brands can A/B test different scripts to see which one lands best (and subsequently increase their ad performance).

An added perk of whitelisting is that it helps guide Meta's targeting so the creator is effectively pitching your product to their audience.

Why is your price worth it (brands)?

We believe by helping you A/B test whitelisted influencer ads 100x faster & 100x cheaper that you will make far more than you pay us (through better ad performance).

Ready to 10x your earnings by endorsing brands with AI-generated videos?